Managing Media Development Services Chapter 7 Christy Cates ETEC 579 Yeah Media Development Services!!!!

OBJECTIVE #1 Distinguish Between: Distinguish Between: –Information: date needed, phone #, etc. –Design: story boarding –Production: creation/production of a design –Media Development: information, design, production, and evaluation –Instructional Development: Systematic procedure used to develop courses or training programs.

Objective #2 Describe types of services that can be provided by media development unit of a media center. Graphic services, photographic services, reprographic services, video services, and multimedia services Graphic services, photographic services, reprographic services, video services, and multimedia services Must have Media Development Policy Must have Media Development Policy –What, Who, Cost? Must have procedures Must have procedures –Provide consistency of operation within a media development facility and provide guidelines of how things are done.

Objective #3 Discuss 5 statements that can serve as guiding principles for a media development unit

Quality Quality –A standard quality must be established and employees informed that poor quality will not be acceptable Avoid Waste Avoid Waste –Waste of materials and time transposes into higher costs per product Budgeting for Activities Budgeting for Activities –For high-quality productions, adequate operational and personnel budgets are essential Time Schedules and Deadlines Time Schedules and Deadlines –Failure to meet accepted deadlines will cause the center to lose clients Copyright Laws and Privacy Regulations Copyright Laws and Privacy Regulations –It is important to assign this responsibility to someone within the media service center to ensure compliance

Objective #4 Describe the basic steps in the graphic development process and the video development process Describe the basic steps in the graphic development process and the video development process –Information Gathering Stage –Design Stage –Production Stage –Evaluation Stage

Objective #5 Nature and Promise of Multimedia Development Computers are revolutionizing the processes of media development. Computers are revolutionizing the processes of media development. Multimedia is a term that has been used in the instructional media field for decades to describe an approach to instructional presentation that involved the use of more than one medium. Multimedia is a term that has been used in the instructional media field for decades to describe an approach to instructional presentation that involved the use of more than one medium.

Objective #6 Discuss the value of integrating media development services Integration usually results in less duplication of personnel and equipment Integration usually results in less duplication of personnel and equipment Combining graphic and video development services into one media development unit is a positive! Combining graphic and video development services into one media development unit is a positive!

Objective #7 Overview of different charge-back practices of various media service programs University – charged for supplies and labor for producing materials for research, public relations, and non-university work University – charged for supplies and labor for producing materials for research, public relations, and non-university work College – one charged for supplies, but not labor. Three did not charge for supplies or labor. College – one charged for supplies, but not labor. Three did not charge for supplies or labor. Many consider media development a service to the school and have a budget Many consider media development a service to the school and have a budget

Objective #8 Other types of media development services: Media Library – produce own materials Media Library – produce own materials Video Library – learn how to setup and operate video equipment and produce simple programs Video Library – learn how to setup and operate video equipment and produce simple programs Community Access Television – provide training on produce television programs Community Access Television – provide training on produce television programs Computer Laboratories – practice computer skills and develop computer instructional/training programs Computer Laboratories – practice computer skills and develop computer instructional/training programs