Fast and Actionable on-demand Fundraising Strategy TOPIC 2018 Fundraising Report Summary of Results and Highlights from the Fundraising Effectiveness Project RECORDED March, 2019 Fast and Actionable on-demand Fundraising Strategy

www.afpfep.org/reports Giving data through 2018 17,597 nonprofits in the U.S. $68 Billion in donation [since 2015] www.afpfep.org/reports

2018 Growth in Giving 1.6% Source: FEP 2018 Q4 Fundraising Report

2018 Growth in Donors -4.5% Source: FEP 2018 Q4 Fundraising Report

2018 Overall Donor Retention 44.5% Source: FEP 2018 Q4 Fundraising Report

61% 4% 20% 2018 Donor Retention Rates New Donor Retention Repeat Lapsed Reactivation 4% 20%

2018 New Donor Acquisition -7.3%

2018 New Donor Retention -15%

2018 Repeat Retained Donor Retention +0.2%

2018 Lapsed Donor Reactivation -1.6%

4:1 Donor File Makeup 46% 10% 44% Retained Recaptured New For every one recaptured donor, 4 new donors were needed to offset attrition

2018 Revenue by Dollar Level 2.6% -4.4% -4% Under $250 $250 - $1,000 $1,000 & Up

“Has the new tax law stopped people from giving to charity?” A majority of wealthy donors said they expect to maintain their giving levels (84%) and another 4% said they intend to increase that amount in 2018, regardless the new tax law. - Survey from Dec, 2018

Take Action! Benchmark your success Evaluate investment strategies Set your goals and track monthly

How does your organization compare to your performance and the industry? Action Step 1: Benchmark Your Success Calculate [or ask us]:  Donor Retention  Change in Revenue  File Makeup

Action Step 2: Evaluate Your Investment Strategies Are you balancing new donor acquisition with lapsed reactivation? Are you spending enough on donor retention? Do you know how many donors you need to retain so your file doesn’t shrink?

Action Step 3: Set Your Goals … and track monthly Set your goals [retention and value] and track monthly. Retention Upgrading Revenue Get Your DonorDashboard [no cost!]

Actionable Fundraising Insight in Minutes. Thank You For Your Time! Data. Doing Good. Actionable Fundraising Insight in Minutes. WeLoveData@DonorTrends.com 1.866.948.9363 ext. 108