Marketing
Why study Marketing? Careers About 25-33% of the nation’s work force hold marketing positions. Costs About 50% of total product costs are marketing costs. Why study Marketing? Contributions to business Marketing is critical to the success of a firm. Contributions to society Marketing decisions affect our lives as individuals and affect society as a whole.
What is Marketing? Placement Product Pricing Key parts to any business Promotion
What do Marketing people do? The most progressive firms would likely answer…. Help our customers!
Careers in Marketing 1 customer development Industrial products Consumer products
CENTER for SALES STUDIES and MARKET INTELLIGENCE
Careers in Marketing 2 Retailing Management Buying and merchandising Not “folding clothes”
Careers in Marketing 3 Advertising - on the client/business side - at an agency World’s top advertisers: General Motors Procter and Gamble Phillip Morris Daimler Chrysler Sears Ford AT&T Walt Disney Pepsico http://www.adcritic.com/
Careers in Marketing 4 Marketing Management - running a brand - analyzing business
Careers in Marketing 5 Marketing Research - understanding consumers - understanding business
Starting Salary Statistics by major at IU: 2000-2001 Annual Starting Salary Major Median Min Max ----------------------------------------------------------------------- Accounting $43,000 20,000 61,000 IS $50,000 20,000 70,500 Finance $43,000 20,000 61,000 Management $36,000 20,000 61,000 Marketing $37,300 15,000 55,500 Less Money year one
Who Recruits IU Marketing Majors? KOHL’S
What Courses Do You Need for a Marketing Concentration? Three Required Classes: - Marketing Management (I-core) - Marketing Research - Marketing Strategy
Plus 4 SKILLS Classes (1.5 hours each) - Effective marketing communications - Creativity in marketing - Management, analysis & display of marketing data - Database marketing
Plus 3 Marketing electives: Business to business mktg Sales management Professional selling Marketing channels Retail management Physical distribution mgmt Advertising & promotion Buyer behavior Legal aspects of marketing International marketing
Total Requirements: Marketing I-core + 6 hours Resch. + Strategy + 6 hours skills classes + 9 hours of electives ------------------------------------- 21 hours
Marketing