Thinking like a journalist 11 June 2014 Telling your story: Thinking like a journalist Presenter: Alison Watkins Annual Quality Statement – Next steps for 2014/15

AQS: Telling your story Write for your audience Clear, concise, easy to understand – no jargon! Think about style, angle, structure, balance Can you include visuals? Make it human Share success

Exercise: Think like a journalist! Your organisation is reporting a fall in healthcare associated infections. How would you write up this information into a story that would capture the interest of the public?

Top tips for writing accessible material Use appropriate language Keep it simple but interesting Get the structure right Make it visually engaging

Top tips for writing accessible material Test the copy Think outside the box Capture hearts and minds Tell the story

Exercise: Your organisation is reporting a fall in healthcare associated infections. Looking at the facts below, how would you write up this information into a story that would capture the interest of the public? Annual Quality Statement – Next steps for 2014/15

Annual Quality Statement – Next steps for 2014/15