EMS, MBMS : The future of CBS

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Presentation transcript:

EMS, MBMS : The future of CBS 5/21/2019 EMS, MBMS : The future of CBS CB is evolving. EMS over CBS is already standardized, and MBMS is on the way. Overview on the future developments of CB 21-May-19

EMS, MBMS : The future of CBS Since the beginning of GSM (but CDMA as well), there is an identified need for text (non-voice) message delivery service Two services are defined for that purpose: One for point to point messaging : SMS-PP One for broadcast messaging : SMS-CB SMS-PP is a known huge success. It also paved the way for lots of « SMS-CP » applications and VASs Broadcast comes next because it is the only technical way to address the masses 21-May-19

EMS, MBMS : The future of CBS EMS, and EMS over CBS First, Nokia’s Smart messaging improved basic text SMS messaging experience, adding pictures and sounds Then, EMS was standardized (in « R4 ») to provide interoperability between manufacturers EMS was greatly enhanced in « R5 », and EMS over CBS was also introduced Color support, Hyperlinks, return address 21-May-19

EMS, MBMS : The future of CBS EMS / CBS improves CBS applications, and applies to all CBS business models. Information for free Advertising Operator competitive advantage Teasing (Push and Pull) « Pay-per-view » information Compatibility with old handsets can be achieved by sending text-only versions on a separate channel. Handsets are expected to hit the market H2-2002 21-May-19

EMS, MBMS : The future of CBS The Multimedia Broadcast / Multicast Service (extract of 3GPP TS 122.146) 21-May-19

EMS, MBMS : The future of CBS Will allow the delivery of Multimedia contents Messages Streams (audio, video) Opens the door for « TV on mobile » Designed to be « VAS friendly » Again, for Multimedia VASs for the masses, MMS won’t do. Broadcast is required. The bad news : Specifications are still on very early stage. 21-May-19

EMS, MBMS : The future of CBS Thank you ! 21-May-19

EMS, MBMS : The future of CBS Normative references : GSM / UMTS CBS, EMS/CBS : 3GPP TS 123.041, 123.038 TS 123.040, §9.2.3.24 defines EMS MBMS : 3GPP TS 122.146 (stage 1) 3GTT TS 125.410 (core network) Normative reference : CDMA / CDMA 2000 SMS & SMS Broadcast TIA-EIA-637 / 3GPP2 C.S0015 21-May-19