That’s a 343% increase over a four-year period

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Presentation transcript:

That’s a 343% increase over a four-year period U.S. Addressable TV Ad Spending Projections 2016 – 2020 (in millions) Ad Spend Is Growing Significantly As The Number Of Addressable Households Increase & Positive Outcomes Are Seen By Brands +33% 2016 2017 2018 2019 2020 $760.0 $1,220.0 $2,060.0 $2,540.0 $3,370.0 +23% By The End of 2020, Addressable Is Expected To Grow To Over A $3 Billion Segment Of TV Advertising +69% +61% That’s a 343% increase over a four-year period Source: FreeWheel, A Buyer’s Guide to the New Living Room, October 2018; eMarketer, July 2018. Note: includes targeted TV ads delivered on a home-by-home basis via cable and satellite boxes; includes video-on-demand (VOD); excludes connected TV, smart TV and over-the-top (OTT). +x% 1 = % Change