Graduate Admissions and Recruitment (OGAR)101 Shelly Quance, Director Shannon Nicholson, Program Director

Office of Graduate Admissions and Recruitment (OGAR) Created in 2014 Responsible for recruitment and processing

GraDuate Education at wvu Decentralized structure Unique admission requirements and deadlines ALL admission decisions made by individual programs

Reducing Amount of Time Applications await decision Processing done cradle to grave Out to Department reports shared App Review Launch Review with unofficial transcripts

The Results A snapshot comparison between March 2017 and March 2018 showed a 29.8% decrease in the number of applications “Out to Department” awaiting admission decisions.

OGAR Marketing and Recruitment OGAR intends to guide potential graduate students to their graduate school decision through a seamless, cross-channel experience that offers frequent opportunity for discovery, engagement, and action utilizing organic publishing, paid advertisements, and customer relationship management (CRM) communications. Inbound & Re-Engagement

Social Media (Organic) Social Media (Paid) Inbound Marketing Awareness Content Channels SEO Social Media (Organic) Blog Posts Social Media (Paid)

Inbound marketing Downloadable Guide Blog Landing Page Posts Awareness Content Lead Generation Consideration Content Blog Posts Downloadable Guide Landing Page

Inbound marketing Direct Email Lead Behavioral Data Application Conversion Direct Email Behavioral Data Program of Interest Research Area of Interest Lead

Inbound marketing 963 applicants influenced by Inbound 451 applicants sourced from Inbound 602 enrolled students influenced by Inbound 327 enrolled students sourced by Inbound ROI: (Avg. Tuition x 327 enrolled) - COB = ~ $ 5,700,000.00

Launch of Target x Process Fall 2020 applications Up and ready by mid-September 2019 Collaboration with Technical Team, WVU Online, University Relations