Assessing market opportunities

Slides:

Advertisements

Similar presentations

Conducting Marketing Research & Forecasting Demand

Advertisements

Market Assessment for Small Businesses. Lecture Contents Marketing Mix/ Demand/ Demand Estimation Sampling Plan/ Data Collection and Analysis Market Survey.

CH:6 MARKET SEGMENTATION METHODS OF SALES FORECASTING

4 Conducting Marketing Research 1. What is Marketing Research? Marketing research is the systematic design, collection, analysis, and reporting of data.

Market Research & Sales Forecasting. What is Market Research? Simply a matter of finding out as much as you can before committing yourself to an irretrievable.

1 Chapter 14 Marketing. 2 Learning Objectives Suggest how markets for international expansion can be selected, their demand assessed, and appropriate.

Copyright © 2003 Prentice-Hall, Inc. 5-1 Chapter Objectives  In this chapter, we focus on the following questions:  What are the components of a modern.

Estimation of Market Size Existing Products – Sales Forecast New Product – Assessment of Market Opportunity Calculate – Market penetration rates Product.

Conducting Marketing Research and Forecasting Demand

Marketing Management • 14e

A Framework for Marketing Management

Starting a Business Conducting Start-up Market Research METHODS OF PRIMARY AND SECONDARY MARKET RESEARCH QUALITATIVE AND QUANTITATIVE RESEARCH SIZE AND.

Market Research.

CHAPTER 5: MARKETING RESEARCH Hudson Rogers Florida Gulf Coast University.

GATHERING INFORMATION AND MEASURING MARKET DEMAND

1 Distribution Channels BDI3C. 2 What is a Distribution Channel? A set of interdependent organizations (intermediaries) involved in the process of making.

Introduction to Market Research

Chapter 4- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall MKT 202, TMT Managing Marketing Information to Gain Customer Insights.

Kotler Keller PhillipKevin Lane Marketing Management 14e.

MARKETING MANAGEMENT 12 th edition 3 Gathering Information and Scanning the Environment KotlerKeller.

Managing Marketing Information Chapter Learning Goals 1.Explain the importance of information to the company 2.Define the marketing information.

Chapter 6 Business Marketing. What is Business Marketing? Are used to manufacture other products Become part of another product Aid the normal operations.

Conducting Marketing Research and Forecasting Demand Marketing Management, 13 th ed 4.

MARKETING MANAGEMENT 12th edition

Managing Marketing Information to Gain Customer Insights

Principles of Marketing Lecture-11. Summary of Lecture-10.

Marketing Management Dr. Doni P. Alamsyah, MM Meeting 2.

Overview of MR© Associate Professor Dr. Jamil Bojei, 2007Slide 1.

Understanding Markets, Market Demand, and the Marketing Environment Concepts.

Overview of Market Research. Market Research2 Market Research Module Schedule of Activities Time Activity Day 1: 9: :00-Overview of Market Research.

Marketing Research Bangor Transfer Abroad Programme Sales forecasts Can be based on three types of information: (1) What customers say about their intentions.

Research Uma Kanjilal. Functional Roles of Marketing Research DescriptiveStatements of fact DiagnosticExplanation of data PredictiveUsing data for forecasting.

Explanation of Assessment Task 2 Cert IV in Business BSBRES401A : Analyse and present research information.

Fashion MARKETING TID1131. Market Research Understanding Secondary & Primary research Understanding Quantitative & Qualitative research.

Marketing Research An introduction. Marketing Research Marketing research is a combination of two words i.e marketing and research Marketing is essentially.

Managing Marketing Information Chapter Objectives Understand the importance of information to the company. Know the definition of a marketing.

Chapter 4- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Four Managing Marketing Information to Gain Customer Insights.

Chapter 4- slide 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall I t ’s good and good for you Chapter Four Managing Marketing Information.

Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved.Developed by Cool Pictures and MultiMedia PresentationsCopyright.

1 Market Research 1. Purpose of market research Market research is carried out to: Help firms make marketing decisions Reduce risk Data may be gathered.

4-1 Marketing Research Defined Systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing.

A Framework for Marketing Management International Edition 3 Collecting Information and Forecasting Demand 1.

‘Information is the competitive advantage that drives success…just so long as the information is appropriate and adequate and we know how to use that information!

Chapter 10 (3.8) Marketing Research.  What is Marketing Research? Marketing research is the systematic design, collection, analysis, and reporting of.

Gathering Information and Scanning the Environment Chapter 3.

بســــــــم الله الرحمن الرحيــــــــم. Managing Marketing Information to Gain Customer Insights CHAPTER 5.

Marketing Quality Circle 4. After reading this chapter, students should: 1. Know what constitutes good marketing research 2. Know what are good metrics.

MGT301 Principles of Marketing Lecture-11. Summary of Lecture-10.

MKIS-MARKETING INFORMATION SYSTEM Presented by Paresh Kumar Rahul Goutham.

United States Environment Test Instruments Market Report 2017.

Market Segmentation and Targeting

Applied Marketing Strategies

Research Methods MARKET RESEARCH (INTRODUCTION).

Information for marketing management

Arab World Edition Kotler, Keller, Hassan, Baalbaki and Shamma

Marketing Information System

Conducting Marketing Research and Forecasting Demand

MARKET RESEARCH.

Marketing Research & Sales Forecasting

Managing Marketing Information to Gain Customer Insights

Chapter One Introduction to Marketing Research

Marketing Information System (MIS)

Introduction to Market Research

Market Research & Sales Forecasting

Chapter 14 Marketing.

Marketing Decision-Making and Marketing Decisions

Kotler on Marketing Marketing is becoming a battle based more on information than on sales power.

Market Research.

The Role of Marketing Research and Marketing Information Systems

Presentation transcript:

Assessing market opportunities Marketing research

Marketing research system Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company

Suppliers of marketing research Students and professors Internet Syndicated research firms Specialty marketing research firms

Marketing research process Define the problem and research objectives Develop the research plan Data sources Research approaches Research instruments Sampling plan Contact methods Collect the information Analyse the information Present Findings

Characteristics of good marketing research Scientific method Research creativity Multiple method Value and cost of information

Market demand Market demand for a product is the total volume that would be bought by the defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing programme

Demand measurement and forecasting Types of demand measurement Geographical Product level Time level

TERIMAKASI