Analysis of Customer Behavior and Service Modeling

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Analysis of Customer Behavior and Service Modeling

Presentation transcript:

Analysis of Customer Behavior and Service Modeling Association Rules and Graphic Representation of Relationships Among Items

I. POS Data (1000 data) bananas plums, lettuce, tomatoes celery, bean apples, carrots, tomatoes, potatoes potatoes carrots apples, oranges, lettuce, tomatoes peaches, oranges, celery, potatoes, bean beans oranges, lettuce, carrots, tomatoes apples, bananas, plums, carrots, tomatoes, onions, bean apples, potatoes lettuce, peas, beans .

2. Association Rules as Output (Model) Only 55 rules satisfy the specified constraints. tomatoes -> lettuce [Coverage=0.263 (263); Support=0.111 (111); Strength=0.422; Lift=1.94; Leverage=0.0539 (53.9); p=2.35E-019] lettuce -> tomatoes [Coverage=0.217 (217); Support=0.111 (111); Strength=0.512; Lift=1.94; Leverage=0.0539 (53.9); p=2.35E-019] tomatoes -> carrots [Coverage=0.263 (263); Support=0.085 (85); Strength=0.323; Lift=1.85; Leverage=0.0390 (39.0); p=1.83E-012] carrots -> tomatoes [Coverage=0.175 (175); Support=0.085 (85); Strength=0.486; Lift=1.85; Leverage=0.0390 (39.0); p=1.83E-012] .

3. Graphic Representation

What is it?

Social Network (http://nexus.ludios.net/view/demo)

Relationship graph when the link is set to 0

Association Rule : Relationship graph when the link is set to 0 Graphic Representations of Association Rules Association Rule : Relationship graph when the link is set to 0

Relationship graph when the distance is set by value - network form 링크의 강도를 6으로 설정했을 경우의 그래프

When link is set to 6

When the ink is set to 6 (original form)

When the link is set to 6 (network form)