Take advantage of sponsorship opportunities - Sugen pillay-

AAXO TRAINING SPONSORSHIP OPPORTUNITIES

Why is sponsorship important? Brand Awareness – stand out in the crowd Captive Target Market – speak to the right people Lead Generation – build a database of leads Media Exposure – speak to markets outside the event Reduce Risk – less dependence on sales

Types of sponsors GOVERNMENT Focused on socio-economic development Use events to create awareness of programs Need platforms to promote government projects Events to contribute to government strategic priorities Promotion of small businesses / BBBEE PRIVATE SECTOR Focused on profit Use events to promote services / products Improve brand awareness Target existing / new markets Event must align to company strategic objectives Must demonstrate ROI

SPONSORSHIP OPPORTUNITIES EVENT BRANDING LANYARDS & BAGS HIGH IMPACT SPACES ONLINE BANNERS

SPONSORSHIP TRENDS Digital Platforms – smartphone apps, social media Custom sponsor packages – addressing sponsor needs Research – from proposal to post event stages Relationship management – sponsor is an investor

Sugen Pillay | Commercial Director | Thebe Reed Exhibitions Thank you Contact Details Sugen Pillay | Commercial Director | Thebe Reed Exhibitions | T: +27 011 549 8300 | F:+27 011 549 8546/8554 © Contents of this document is both privileged and confidential and may not be disclosed or reproduced without the express authorization of the author, being Thebe Reed Exhibitions