Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Chapter 12 Theme Parks and Attractions The Development of Theme Parks The Development of Theme Parks Size and Scope of the Industry Size and Scope of the Industry Key Players Key Players Regional Theme Parks Regional Theme Parks Management Management Fairs, Festivals, and Events Fairs, Festivals, and Events Employment Employment Trends Trends

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Development of Theme Parks Began with Knotts Berry Farm: Began with Knotts Berry Farm: During the 1920s in Buena Park, California, Knotts Berry Farm was a berry farm and a tea room. During the 1920s in Buena Park, California, Knotts Berry Farm was a berry farm and a tea room. Business grew and different attractions were added to the site. Business grew and different attractions were added to the site. After 80 years of operation, Knotts Berry Farm became the largest independent theme park in the United States. After 80 years of operation, Knotts Berry Farm became the largest independent theme park in the United States.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Size and Scope of the Industry Theme parks and attractions vary according to theme, which might be historical, cultural, geographical, and so on. Theme parks and attractions vary according to theme, which might be historical, cultural, geographical, and so on. Some parks and attractions focus on a single theme, others focus on multiple themes. Some parks and attractions focus on a single theme, others focus on multiple themes. There is an abundance of theme parks located throughout the United States. There is an abundance of theme parks located throughout the United States.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Key Players Walt Disney World: Walt Disney World: Magic Kingdom Magic Kingdom Epcot Epcot MGM Studios MGM Studios Animal Kingdom Animal Kingdom Swimming pools, 25 lighted tennis courts, 99 holes of championship golf, marinas, jogging, bike trails, water skiing, and motor boating. Swimming pools, 25 lighted tennis courts, 99 holes of championship golf, marinas, jogging, bike trails, water skiing, and motor boating.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Magic Kingdom More than 40 major shows and ride-through attractions. More than 40 major shows and ride-through attractions. Seven lands include: Seven lands include: Main Street, U.S.A. Main Street, U.S.A. Adventureland Adventureland Frontierland Frontierland Liberty Square Liberty Square Fantasyland Fantasyland Mickeys Toontown Fair Mickeys Toontown Fair Tomorrowland Tomorrowland

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Epcot Epcot is a unique, permanent, and ever-changing worlds fair with two major themes: Future World and World Showcase. Epcot is a unique, permanent, and ever-changing worlds fair with two major themes: Future World and World Showcase.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. MGM Studios 50 major shows, shops, restaurants, ride-through adventures, and backstage tours. 50 major shows, shops, restaurants, ride-through adventures, and backstage tours. Combines actual working motion picture, animation, and television studios with exciting movie attractions. Combines actual working motion picture, animation, and television studios with exciting movie attractions.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Animal Kingdom Focuses on nature and the animal world around us. Focuses on nature and the animal world around us. Guests can go on time-traveling rides and come face to face with animals from the prehistoric past in the present. Guests can go on time-traveling rides and come face to face with animals from the prehistoric past in the present.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Key Players Universal Studios: Universal Studios: Guided tours on its famous movie sets. Guided tours on its famous movie sets. Most formidable competitor facing the Disney Corp. Most formidable competitor facing the Disney Corp. One reason for Universals success is its adaptation of movies into thrill rides. One reason for Universals success is its adaptation of movies into thrill rides. Another is their commitment to guest participation. Another is their commitment to guest participation. Largest movie studio and theme park is Universal Hollywood. Largest movie studio and theme park is Universal Hollywood.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Key Players Anheuser-Busch Companies: Anheuser-Busch Companies: Largest corporate-owned theme/animal park company in the United States. Largest corporate-owned theme/animal park company in the United States. Leader in conservation and education. Leader in conservation and education. Dedicated to preserving marine life and uses innovative programs to research various wildlife dilemmas. Dedicated to preserving marine life and uses innovative programs to research various wildlife dilemmas. Includes: Includes: Sea World Sea World Busch Gardens Busch Gardens Adventure Island Adventure Island Water Country USA Water Country USA Sesame Place Sesame Place Discovery Cove Discovery Cove

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Key Players Hersheys: Hersheys: 1900s: started producing mass quantities of milk chocolate, resulting in immediate success. 1900s: started producing mass quantities of milk chocolate, resulting in immediate success. The following decades brought many product line expansions. The following decades brought many product line expansions. 1907: Milton Hershey opened Hershey Park as a leisure park for employees of Hersheys Company. 1907: Milton Hershey opened Hershey Park as a leisure park for employees of Hersheys Company. 1908: The park started its soon-to-be huge expansion. 1908: The park started its soon-to-be huge expansion. The park continued to add more rides and attractions. As the park continued to expand, the company decided to open the parks doors to the public. The park continued to add more rides and attractions. As the park continued to expand, the company decided to open the parks doors to the public. 1971: The park underwent redevelopment to turn the small regional park into a large theme park. 1971: The park underwent redevelopment to turn the small regional park into a large theme park.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Regional Theme Parks Dollywood: Dollywood: In 1961, a small attraction with a Civil War theme called Rebel Railroad opened its doors to the public. In 1961, a small attraction with a Civil War theme called Rebel Railroad opened its doors to the public. This attraction is now known all across the world as Dollywood. This attraction is now known all across the world as Dollywood. The name came about in 1986 when Dolly Parton became a co-owner of the park. The name came about in 1986 when Dolly Parton became a co-owner of the park. LEGOLAND: LEGOLAND: Owned and operated by the LEGO Group. Owned and operated by the LEGO Group. Marketed toward young families. Marketed toward young families.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Regional Theme Parks Gatorland: Gatorland: Started when Owen Godwin built an alligator pit in his backyard. Started when Owen Godwin built an alligator pit in his backyard. After World War II, Godwin bought a 16-acre plot located off of Floridas second most traveled highway. After World War II, Godwin bought a 16-acre plot located off of Floridas second most traveled highway. Provides a close-up view of Floridas animals in their native habitat. Provides a close-up view of Floridas animals in their native habitat. Wet n Wild: Wet n Wild: First major water park in the U.S. First major water park in the U.S. In 1998, owner Goerge Millay sold the Orlando Park to Universal Studios Recreation Group. In 1998, owner Goerge Millay sold the Orlando Park to Universal Studios Recreation Group.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Theme Park Management Process includes: Process includes: Planning Planning Organizing Organizing Decision making Decision making Communicating Communicating Motivating Motivating Controlling Controlling

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Festivals, Fairs, and Events Woodstock, Gay Pride, the Olympic Games, and your local farmers fair have something in common. They can all be described under the umbrella of event tourism. Woodstock, Gay Pride, the Olympic Games, and your local farmers fair have something in common. They can all be described under the umbrella of event tourism. Fairs, festivals, and events are public celebrations that are staged all over the world. Fairs, festivals, and events are public celebrations that are staged all over the world.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Festivals, Fairs, and Events Oktoberfest: Oktoberfest: Rivers of beer and rowdy people! Rivers of beer and rowdy people! Sixteen-day festival. Sixteen-day festival. About 6 million visitors attend each year. About 6 million visitors attend each year. The Carnival in Rio de Janeiro: The Carnival in Rio de Janeiro: Worlds most famous Carnival is Rios main event. Worlds most famous Carnival is Rios main event. Happens at the peak of the Brazilian summer. Happens at the peak of the Brazilian summer. Four-day celebration. Four-day celebration.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Festivals, Fairs, and Events Reggae on the River: Reggae on the River: Small event held in California. Small event held in California. Important in the area of leisure travel. Important in the area of leisure travel. Mardi Gras: Mardi Gras: Began over 100 years ago as a carnival. Began over 100 years ago as a carnival. Has evolved into a world-renowned party. Has evolved into a world-renowned party. Grand Ole Opry: Grand Ole Opry: Held in Nashville, Tennessee. Held in Nashville, Tennessee. Live radio show in which country music guests are featured. Live radio show in which country music guests are featured.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Employment 350,000 workers in the theme park industry: 350,000 workers in the theme park industry: Designers Designers Artists Artists Inspectors Inspectors Repair people Repair people Scientists Scientists Professionals Professionals

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved.Trends New parks will focus on themes that are tied to the country or local region in which they are located. New parks will focus on themes that are tied to the country or local region in which they are located. Theme parks will become more of a symbol for regional pride, culture, and technological advancement. Theme parks will become more of a symbol for regional pride, culture, and technological advancement. New rides are being developed so that the riders can control the experience and intensity of the ride themselves. New rides are being developed so that the riders can control the experience and intensity of the ride themselves.

Walker: Exploring the Hospitality Industry. © 2008 Pearson Education, Upper Saddle River, NJ All Rights Reserved.Trends Future expansion in the use of simulation virtual reality rides. Future expansion in the use of simulation virtual reality rides. Increasingly more use of water-related activities with rides, landscaping, and attractions. Increasingly more use of water-related activities with rides, landscaping, and attractions. Continual development of artificial environments so that the parks can operate in all weather conditions. Continual development of artificial environments so that the parks can operate in all weather conditions. The expansion of theme parks will result in greater job opportunities. The expansion of theme parks will result in greater job opportunities.