Partner Firm Recommendation Strategic Priority: REBRAND Partner Firm Recommendation from PR and Executive Committees

The Process… 3 selected to participate in interviews RFP sent to 11 local firms in mid-March Received 7 proposals 3 selected to participate in interviews 1 recommendation - ALMANAC PR Committee established the framework for the RFP and sent it to 11 local firms in mid-March 7 responded with proposals by the April 3 deadline On April 11, the Committee met to review all the submitted proposals and selected 3 to participate in interviews: 501 Creative The Standing Partnership Almanac Each firm made a 1-hour presentation to a team representing the PfP Board, PR Committee and staff.  Team included: Robin Adkins Nic Ayling Kara Clark Joe Yancey Laura McCallister Kristine Mannecke Chris Stalter Unanimous recommendation for ALMANAC Presented to the Executive Committee – reviewed 3 final proposals and support the recommendation

Why Almanac? Client Mix Culture Fit Multi-Generational Approach ROI Measurement of Success The Committee unanimously chose to recommend Almanac due to: their mix of work with non-profit and for-profit clients;  fit with PfP culture  understanding of the diverse and multi-generational audiences we are targeting; the clearly outlined return on investment Commitment to identifying best measurements of success for us and a system for ongoing evaluation  In addition, Almanac brought key individuals who would be working on our strategy and the implementation to the interview.

What’s the Investment? $88,000 - $100,000 *Research *Positioning + Messaging * Visual Identity *Brand Guidelines * Marketing Plan * Website Update *Social Media graphics * Video * Posters * Templates (stationary, email, program sheets, etc.) Top 3 proposals ranged in cost from $69,000 - $100,00 Committee felt the investment with Almanac presented the best mix of solid research and strategy with tangible creative and deliverables (ROI / Bang for our Buck)

What’s the Return? Positioning as a premier healthcare organization Increasing awareness among key stakeholders Establishing case for Capital Campaign Positioning as a premier healthcare organization serving those with significant mental health disorders – we are not just ‘housing’ or ‘mental health’ -- we are a holistic healthcare provider. Opens PfP up to new potential funding sources – expands standing as a thought leader. Increased awareness among key stakeholders groups – donors, potential funding partners, future employees, etc. Establishing case for Capital Campaign – sets platform for WHY we need refreshed/new space to provide premier care to those we serve.