Unit 2, Lesson 5 Social Media Marketing for Events

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Presentation transcript:

Unit 2, Lesson 5 Social Media Marketing for Events AOHT Event Planning Unit 2, Lesson 5 Social Media Marketing for Events Copyright © 2009–2016 NAF. All rights reserved.

People use social media in many ways Networking Facebook LinkedIn Google+ Tweeting, Chatting Twitter Snapchat Messenger Sharing Visuals Instagram YouTube Pinterest CrowdSourcing Yelp TripAdvisor .

Facebook is an interactive way to promote an event The Facebook page for the venue posts information about the venue and upcoming events.

The Facebook venue page has a link to the event It invites people to join the Facebook page to receive announcements about events and to post comments and photos.

LinkedIn is good for business events On the event web page, you can click the LinkedIn symbol and choose to publish the event on your own LinkedIn page. Twitter symbol FaceBook symbol LinkedIn symbol

Google+ now has Google+ Events If you have a Google+ profile, you can create an event, send invitations, and have a page where everyone can post event photos and comments. You create an event by filling in key information and choosing a theme.

Attendees and event promoters use Twitter Click the link in the tweet to reach info about an event

Snapchat, Instagram, and Vine promote events via photos and/or videos These apps are also useful at the event to capture the experience.

Pinterest and YouTube can be promotional tools Display your skills and successful events to build awareness and bring in new clients.

Feedback on crowdsourcing sites needs monitoring Yelp TripAdvisor

Social media tracks guests’ experience They feature guests’ social media posts. They use social media to track guests’ reactions.