Strategic Management in Business marketing
McKinseys 7S model structure strategy systems Shared values skills style staff
Strategic Management Process
Opportunity matrix 10 Potential attractiveness H L L H 10 L H 10 Probability of success
Threat matrix 10 Potential severity H L L H 10 L H 10 Probability of occurrence
Boston consulting group model H Question mark Star Market growth rate L Dogs Cash cow L H Market Share
Business growth strategies Intensive growth Integrative strategies Diversification strategies
Intensive Growth strategies Product development strategy Current market Market penetration strategy Market development strategy Diversification strategy New markets New products Current products
Integrative growth strategies Forward Integration Backward integration Horizontal integration
Diversification growth strategies Concentric diversification Horizontal diversification Conglomerate diversification
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