Subaru Certified Collision Network I’m going to talk about what Subaru is trying to build, who our customers are, and what is going on in our current state of business
Where Are We Now? 2018 January 2019 Focused on retailers enrolling Independent shops
Audience Question #1 What is your motivation to join an OEM network? OEM preferred business model Support the dealer I am working with Recognition for the customer when they arrive at my shop To add to my other OEM plaques More valuable than DRP
Progress About 100 certified collision centers Hundreds more working their way through the process
What did we learn? Streamlining the process Engaged customers Bottlenecks? Engaged customers Educated and do research
Audience Question #2 Now that the SCCN is growing; what do you see are the challenges from manufacturers after year 1? Not enough support Too many of my competitors have the same certification No dealer involvement/accountability Not recognized/valued by my customers Hasn’t changed my sales for the brand
Audience Question #3 What would you like to see from an OEM network in year 2, 3 etc.? More communication Annual meeting National/Local marketing Insurance company education Dealer support and recognition
Going Forward How we are handling markets? Communication with shops Repair Quality
Audience Question #4 Thinking around network communication; what is your preferred method? Annual meeting Quarterly calls/updates Emails Website – web-portal specifically for the SCCN Physical newsletter for placement in customer areas
Audience Question #5 Repair Quality as will become more of a focus for the SCCN. Will this: Add value to your business Tighten up your existing processes Improve shop communication Deliver a quality repair for Subaru customers Improve the customer experience All of the above
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