What are the different commodities found in the market?
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Buyer and Seller
MARKETING TRANSACTION M _ RK _ _ _ _G T R _ _S_ _T__N MARKETING TRANSACTION G _ _D_ GOODS BUYER AND SELLER Profit Pr_ _ _ t BU_ _ _ G Buying SE _ _ _R Selling
Marketing Transaction- an exchange deal between two persons such as a buyer and a seller
Goods- also called products or merchandise Profit -income earned from a business
Seller – also known as a vendor Buying – to purchase goods for a specified amount
Big bulk – in a large quantity. Sound Buying Program – buying program based on wise decisions.
principle – a statement used as a guide demand –a statement used as a guide.
demand – that which is needed by a target group of consumer.
SELLER BUYER SELLER AND BUYER
The Seller He/She is the owner of the store Or business establishment. He/She offers goods, product Or services at a specified amount Called his/her selling price - As a seller , he/she must learn the art of selling
The art of selling needs persuasion, good relations with people,patience and courtesy toward his/her prospective buyers.
As a person he/she must be in good health, possess character such as being cheerful,honest and prompt in attending his costumers.
He/she must have ab adequate knowledge of what he/she is selling, can compute the cost of his product, determine its selling price and profit. Must have pleasing personality
Seller doing it for two reason To provide servie to the people in community To gain profit
The Buyer- he/she is the person who buys the goods or services from the seller. He/She is the consumer who makes use of the goods to meet his/her needs/wants and those of his her family.
-We also called consumers because we consume or use what we buy. -We are also called end users because we use the goods or products or services that meet our needs and wants and derive satisfaction from its use.
The Seller as Buyer A seller is also a buyer because he/she needs to buy the goods or products he/she will sell. He /she buys these goods either from manufacturer or the producer of the goods or from wholesales or middlemen.
-The seller must have a good and sound buying program so he/she can get the most profit and give the best services to his/ her customer by offering good quality goods or product.
His /her buying program should based on the principle: 1. buy goods that will meet the needs and satisfaction of the customer. 2. He/She always keep in mind the question: What does my customer need?
Guide to sound buying for both seller and buyer -Seller and buyer should have a sound buying guide to get the best buy for their money. The guide is: buy goods from the right source at the right quality and quantity at the right time and the right price.
Group Activiy How seller offers his/her goods to the buyer Group 1- Drama Group 2- Commercial How buyers behave in marketing transaction? Group 3- Drama Group 4- Commercial
risk-taking businessperson: somebody who initiates or finances new commercial enterprises)