Wansink, Brian and SeaBum Park (2001), At the Movies: How External Cues and Perceived Taste Impact Consumption Volume, Food Quality and Preference, 12:1.

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Presentation transcript:

Wansink, Brian and SeaBum Park (2001), At the Movies: How External Cues and Perceived Taste Impact Consumption Volume, Food Quality and Preference, 12:1 (January), The amount that you eat can be impacted by more than just taste. Eating out of a large container can increase your consumption as much at 61%. Watch out! Who you go with, how much you pay attention, and your gender also have an effect on consumption. Learn how to control your external cues that affect your consumption! At the Movies: How External Cues and Perceived Taste Impact Consumption Volume At the Movies: How External Cues and Perceived Taste Impact Consumption Volume

What Influences How Much You Eat? Wansink, Brian and SeaBum Park (2001), At the Movies: How External Cues and Perceived Taste Impact Consumption Volume, Food Quality and Preference, 12:1 (January), Taste How Much Eaten Why We Think We EatWhy We Actually Eat Taste How Much Eaten Could be caused by varying the container size! Mood? Presence of Others? Container Size? Taste?

Wansink, Brian and SeaBum Park (2001), At the Movies: How External Cues and Perceived Taste Impact Consumption Volume, Food Quality and Preference, 12:1 (January), % 61% Popcorn Consumption Movie goers who rated their popcorn as favorable at 49% more when given a large container. Movie goers who rated their popcorn as unfavorable at 61% more when given a large container. 151 moviegoers were given free popcorn at a movie and given a questionnaire to determine their preference of good tasting or bad tasting popcorn based on the size of popcorn (L or S) that they were given.

Wansink, Brian and SeaBum Park (2001), At the Movies: How External Cues and Perceived Taste Impact Consumption Volume, Food Quality and Preference, 12:1 (January), Dont Be Fooled! The study found that the following can influence consumption: Container size Large containers increase consumption Gender Men eat more than women Attention level People who pay little attention to how much they eat consume more Presence of others Those with others eat more than those alone Large Container Consume more even if it does not taste good Easier to lose track of how much you have eaten

Wansink, Brian and SeaBum Park (2001), At the Movies: How External Cues and Perceived Taste Impact Consumption Volume, Food Quality and Preference, 12:1 (January), ***This can be especially important for children and the elderly who need the nutrients for continued growth*** TIP: repackage unhealthy snacks into individual sized bags to prevent over consumption! Someone who does not monitor their consumption is more susceptible to container sizes than someone who closely monitors their consumption TIP: monitor the amount that you eat so that you do not fall prey to the large containers! Buy in Family Size Buy in Individual Size Decrease consumption by decreasing packaging sizes of unhealthy foods Increase consumption by increasing packaging sizes of healthy foods

Wansink, Brian and SeaBum Park (2001), At the Movies: How External Cues and Perceived Taste Impact Consumption Volume, Food Quality and Preference, 12:1 (January), Mind Over Matter: Learning More About Portion Control To learn more about these tips and others that can help you live a healthy life visit: If you see it, you'll eat it, expert says diet.fitness/09/21/kd.mindless.eating /index.html You Tube: Dr. Wansink discusses the dangers of the buying in bulk (click picture) WATCH OUT: Dont unconsciously overeat! Created By: Lauren Faldet