Case Study: Fabey Dentistry

Slides:



Advertisements
Similar presentations
NewsCorp Manager Workshop
Advertisements

Principles of Marketing
Designing Advertising Programs (14) MAR 331. Designing Advertising (14) Select advertising objectives. Develop an advertising budget. Develop message.
Advertising and Public Relations
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Fifteen Advertising and Public Relations.
This Power Point is being brought to you by: Myrtle Beach Ad Channels Click to start..
ESTABLISH YOUR MARKETING GOALS. WE'LL TAKE CARE OF THE REST. Business proposal 2015.
A presentation of chap 15 by EhN i t ’s good and good for you Chapter Fifteen Advertising and Public Relations.
Copyright © 2012 Pearson Education. Chapter Fifteen Advertising and Public Relations.
10-1 Chapter Fifteen Advertising and Public Relations.
Sports & Entertainment Marketing Mr. Bernstein Develop a Marketing Plan, pp May 21, 2013.
Drive brand awareness. YouTube Promoted Videos YouTube Promoted Videos. Leveraging Your Video Assets.
Bell Ringer Nov 3rd, )If you were going to start selling Lemonade from your front yard, what would you do to try and get people to buy your lemonade?
Develop Effective Products and Services
Wildfire, a division of Google | wildfireapp.com | | and Proprietary 1 The Top 3.
The Dental Franchise Jo Beekman Shervin Limbert Neenu Sohi Jenny Warburton.
Y.H.A MEDIA GROUP Advertising Package. What is the point of Advertising? The purpose of advertising is to do the following: – Enhance the image of the.
Marketing in a Recession Non-Profit Network. With Less. Do More.
Marketing Management BUS-309 Erlan Bakiev, Ph.D..
Global Edition Chapter Fifteen
3.3.2 PRICE. Central Question How do you decide on your selling price?
STANDARDIZING THE SYNDICATION OF MEDIA WITH ADVERTISING ON THE WEB Mark Kortekaas, CBS Ian Blaine, thePlatform.
Chapter Fifteen Advertising and Public Relations Copyright ©2014 by Pearson Education, Inc. All rights reserved.
BILLBOARD MAIL A Patented Direct Mail Piece. Advertisers purchase space on an envelope using it as their Billboard which subsidized the stamps cost. Billboard.
Marketing Communications. The Impact of Communication Marketing Communications are not all designed to work in the same way. Some are designed to impact.
Chapter 15 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Fifteen Advertising and Public Relations.
SUCCESSFUL BUSINESS PLANNING FOR ENTREPRENEURS © South-Western Thomson Chapter 5Slide 1 CHAPTER 5 Develop the Marketing Plan OBJECTIVES 5-1 Explain the.
 Did this promotion work?  In what ways?  In this unit, you will learn how promotional opportunities & techniques aid a company and how sales & public.
EKORNES ASA MARKETING. MARKETING CONCEPT Ekornes marketing concept is based on a “total product concept” where several elements complement each other.
Advertisement-Important For Products Nowadays, advertising has become a key tactic for companies to advertise their product before.
World Rail Advertisement Your Ads Are Seen Around The World.
Copyright ©2014 by Pearson Education, Inc. All rights reserved.
Principles of Marketing
 Sam Web Solution is the leading graphic design company in Bangalore. We are modulus creative design services provider helps to improve your brand awareness.
Brand strategy A brand is more than logo, name or slogan — it’s the entire experience your prospects and the customers who have with your company, product.
Benefits of Adding Commercial Awnings
10-1 Chapter 10 Direct Marketing.
Advertising and Public Relations
Agenda About Social Media Nexus Why is Free Wi-Fi important?
Manage Your Cash Flow Effectively….
Situational Characteristics and Consumer Behavior
Principles of Marketing
Digital Marketing Services
What is Marketing? Marketing is societal process by which individuals and groups obtain what they need and want through creating, offering and freely.
Chapter 4: The pricing model
Start the New Year with Weight Loss Promotions
How to create an effective advertising campaign
Unit 1 The World of Marketing
The Dental Practice: Business Foundations
Principles of Marketing
Online Marketing Strategy – Growth online Business.
Product LIFE CYCLE & Positioning #2
Case Study: Hank May’s Discount Tire & Auto
Advertising and Public Relations
Case Study: Budget Blinds
Case Study: Champ’s Dog House
Case Study: Zanna Dunes
Case Study: Jiffy Lube Automotive client receives approximately 150 coupon redemptions every mailing, equaling double the ROI of other advertising vehicles.
Case Study: Value Floors Kitchens & Baths
Case Study: Great American Tire
Case Study: Oak Shade Nursery & Landscape Services
Case Study: Avid Dental
Case Study: Medford Eyewear
Develop Effective Products & Services
Pricing Strategies CHAPTER 10.
Case Study: Ultimate Gymnastics
Case Study: Rosati’s Pizza
Case Study: Kennedy Fitness & Wellness
Case Study: Revitalize with Rebekah
Case Study: AmeriKick Martial Arts
Presentation transcript:

Case Study: Fabey Dentistry Dental office grows at a rate of 20% every year with Money Mailer as their primary marketing. YouTube Testimonial Front of ad: Situation: Fabey Dentistry, a dental office out of Easton, Pennsylvania, wanted to gain new patients and build brand awareness, so they looked to Money Mailer as a direct marketing solution. Strategy: To create demand, Mark Fabey featured the benefits of Dental Implants on the front of the ad, along with an offer for a free implant evaluation. On the back of the ad, the expansive ad space was used to share the story of the dental office and educated consumers about their practices. Results: Fabey Dentistry was still a new practice looking to spark their business and attract new patients when they began advertising with Money Mailer. 10 years later, they are still with Money Mailer and continue to grow at least 20% ever year. The owner says they keep the relationship because they know that it’s still yielding a return based on the tracking and that if they didn’t advertise, they couldn’t have grown like they have. Back of ad: Source: 2018 Money Mailer Case Studies