Agenda Marketing Technical Highlights Market Launch

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Presentation transcript:

Agenda Marketing Technical Highlights Market Launch History of studdable tires Winter tire market Development focus Pattern technology Advanced stud technology Stud technology I / II Compound technology Performance overview passenger car and 4x4 segment Size-optimized design Feature – Effect - Benefit Range and vehicles Market coverage

Conti IceContact Passenger car and 4x4 sizes Marketing History of studdable tires ContiWinterViking 1 ContiWinterViking 2 4x4 IceContact Conti IceContact Passenger car and 4x4 sizes The new Conti IceContact will be launched for the 4x4 and passenger car segment and will therefore continue the long success story of Continental studdable tires in the Nordic markets.

Marketing Canada Winter tire market analysis Canada Total in thousand units Source: RAC Canada Total Studdable tires Studdless tires

Technical Highlights The new ContiIceContact New stud technology Brilliant Plus stud for increased safety and outstanding grip on ice New crushed ice technology Improved braking on ice New compound technology Optimized winter properties over lifetime

Technical Highlights Pattern technology – improved handling on all surfaces Feature: Asymmetric pattern design with 3D stepped sipes on pattern inside and 3D sinusoidal sipes on pattern outside Tie bars in lateral grooves with separation sipes Sharp shoulders with aggressive off-shoulder design Effect: Optimized force transmission Increased sipe interlocking Increased lateral grip and improved pattern stiffness for better transmission of forces Benefit: Improved handling performance on all surfaces Optimized grip on ice and snow Improved wear performance Optimized pattern stiffness with higher flexibility of blocks for improved handling on all surfaces

Technical Highlights Advanced stud technology 2010 Brilliant Plus stud -2003 Round stud 2004 Oval stud 2005 Brilliant stud 2010 Brilliant Plus stud SAFETY DRIVING CONTROL Longer grip edges Improved grip on ice and snow due to new stud technology, 11% better braking on ice New stud retention technology

Technical Highlights Stud technology – better safety and grip Feature: New Brilliant Plus design for stud body and pin Special stud coating for innovative retention technology Effect: Increased ice grip and stud retention performance Maximized connection and interaction between studs and tread pattern Reduced stud loss Benefit: Target conflict, ice grip vs. wear performance, shifted to a higher level Optimized transmission of forces between stud and ice for increased safety and driving comfort New innovative stud retention technology for better safety and grip on ice

Technical Highlights Stud technology – crushed ice technology Feature: Crushed ice reservoirs and guiding system surrounding each stud support the ice grip performance of the Brilliant Plus stud Effect: Prevention of "crushed ice” in the contact area between tread block and road surface by optimized guidance under tread block Firm contact between ice and stud pin even in severe braking situations Benefit: More effective pin protrusion Shorter braking distances on ice Optimized flow of ice under tread pattern for firm contact between ice and pin during braking

Technical Highlights Compound technology – optimized winter performance over lifetime Feature: Special compound technology with fully synthetic softeners Effect: Maximized balance of compound flexibility and pattern stiffness over lifetime of the product Benefit: Optimized winter performance over lifetime New compound technology for optimized winter performance over lifetime of the product

Technical Highlights Performance overview passenger tires 111% 110% Braking on ice 111% Traction on ice 110% Handling on ice 104% Handling on snow Traction on snow 102% Braking on snow 101% Dry handling 105% ContiWinterViking™ 2 = 100% Conti IceContact™

Technical Highlights Performance overview 4x4 113% 112% 106% 103% 102% Braking on ice Traction on ice Handling on ice Handling on snow Traction on snow Braking on snow 104% Dry handling 4x4 IceContact™ = 100% Conti IceContact™

Technical Highlights Size optimized design Conti IceContact with special size-optimized design concept that enables the combination of the Passenger and 4x4 sizes within one productline. Every element of the tire is optimized for each size (and for 4x4 requirements) Pattern design (including sipe design) Stud sequence Sidewall elements Benefits: Optimized handling and traction for each size All benefits are on a maximum level not only for the development size but for every size available in the market Especially the stud sequence is optimized for lower noise pollution in order to preserve the environment

Technical Highlights Feature – Effect – Benefit Feature Effect Benefit Asymmetric pattern design with 3D stepped sipes on pattern inside and 3D sinusoidal sipes on pattern outside Tie bars in the lateral grooves with separation sipes Sharp shoulders with aggressive off-sholder-design Optimized force transmission Increased sipe interlocking Increased lateral grip and improved pattern stiffness for better transmission of forces Improved handling performance on all surfaces Optimized grip on ice and snow Improved wear performance Pattern Technology New Brilliant Plus stud design for body and pin Special stud coating for innovative retention technology Crushed ice reservoirs and guiding system surrounding each stud , support the ice grip performance of the Brilliant Plus stud Increased ice grip and stud keeping performance Reduced stud loss Prevention of crushed ice in the contact area between tread block and road surface through optimized guidance under tread block Firm contact between ice and stud pin even in severe braking situations Target conflict, ice grip vs. wear performance shifted to higher level Optimized transmission of forces between stud and ice for increased safety and driving comfort. More effective pin protrusion Shorter braking distances on ice Stud Technology Special compound technology with fully synthetic softeners Maximized balance of compound flexibility and pattern stiffness over lifetime of the product Winter performance over lifetime is realized on a higher level Compound Technology

97% market coverage* Market Launch Range for passenger tires 155/80R13 83T XL 70 Series 155/70R13 75T 165/70R13 83T XL 175/70R13 82T 165/70R14 85T XL 175/70R14 88T XL 185/70R14 92T XL 215/70R15 98T 175/65R15 88T XL 205/65R15 99T XL 195/65R15 95T XL 185/65R14 90T XL 175/65R14 86T XL 155/65R14 75T 65 Series 185/65R15 92T XL 80 Series 185/60R14 82T 185/60R15 88T XL 195/60R15 92T XL 205/60R16 96T XL 215/60R16 99T XL 225/60R16 102T XL 225/60R17 99T 225/60R18 104T XL 55 Series 215/55R16 97T XL 225/55R16 99T XL 225/55R17 101T XL 205/55R16 94T XL 205/55R16 91T SSR 195/55R15 89T XL 185/55R15 86T XL 215/55R17 98T XL 60 Series 205/50R17 93T XL FR 215/50R17 95T XL FR 225/50R17 98T XL FR 245/50R18 104T XL FR 45 Series 215/45R17 91T XL FR 225/45R17 94T XL FR 235/45R17 97T XL FR 245/45R17 99T XL FR 235/40R18 95T XL FR 245/40R18 97T XL FR 225/40R18 92T XL FR 40 Series 235/45R18 98T XL FR 225/45R18 95T XL FR 50 Series 97% market coverage* The new Conti IceContact will be launched in 44 sizes for the passenger car segment. *Nordic studded tire segment

Market Launch Vehicles for passenger tires (examples) VW Golf VI BMW 1 Nissan Micra Volvo C30 Toyota Yaris VW Passat CC

84% market coverage* Market Launch Range for 4x4 tires 235/60R16 104T XL 215/60R17 96T 235/60R18 107T XL 265/60R18 110T 55 Series 235/55R17 103T XL 235/50R18 101T XL FR 255/55R18 109T XL 275/40R20 106T XL FR 40 Series 265/50R19 110T XL FR 255/55R19 111T XL 235/55R19 105T XL 60 Series 235/75R15 109T XL 225/75R16 108T XL 245/75R16 111T 70 Series 205/70R15 96T 215/70R16 100T 225/70R16 107T XL 265/70R16 112T 245/70R16 111T XL 235/65R17 108T XL 265/65R17 116T XL 225/65R17 102T 215/65R16 102T XL 245/70R17 110T 65 Series 285/65R17 116T 75 Series The new Conti IceContact will be launched in 25 sizes for the 4x4 segment. 84% market coverage* *Nordic studded tire segment

Market Launch Vehicles for 4x4 tires (examples) Jeep Grand Cherokee Honda CRV BMW X5 Audi Q7 Opel Antara Volvo XC70

With the new Brilliant Plus stud technology