Our M.O. No Two Clients Are The Same… No Two Proposals Are The Same. Our Modus Operandi is to understand your situation, your challenges, your objectives…not merely to get you to understand us and our product/service. It’s a custom-tailored approach, rather than one-size-fits-all. We get involved: we find out what’s happening right now in your business, what the trends are, what customer feedback you’re getting, how the competition is changing, what the biggest obstacles are to improving your bottom line, and just how and where our services can pay off for you. Then our team sets to work, with you and your people, to create ideas, alternatives, and solutions. We come back to you with a fully developed plan, rather than simply suggesting a predictable package of television spots. It’s the WBAY-TV way of doing business; not what you expected, but what you deserve.