MILLENIAL PARENTS AND DECISION MAKING

Which Generation? Traditional: born 1930-1945 Baby Boomers: 1946 - 1964 Generation X: 1965 – 1980 MILLENNIALS: 1981 – 1996 Gen Z/I-Gen: 1997 - 2010

Needs translate to Goals Trust Respect Credibility Connections Community Integrity Safety Justice Nostalgia Partnerships

Start with WHY! Most repeated question Of highest value What’s the source Where’s the information Why should I believe? Of highest value More than cost, or time Biggest Motivator The changemaker Live their values “out loud”

STRATEGY What are you already doing? COMMITMENT COMMUNICATION Buy-in of the unengaged not the most engaged To causes, not positions COMMUNICATION Social media IS communication, not advertising From those who benefit PROGRAMMING Collaborative, not just informative Digital equally valued and valid as IRL

In every aspect of work TRANSPARENCY Organization structure Priorities and Goals Finances Partners/Funders/Fundees Even in reasons for discretion

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