Web Analytics; Moments of Truth

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Presentation transcript:

Web Analytics; Moments of Truth Behdad Barati Cyberlitix Technologies

What to come Who I am Why Analytics Web Analytics Components Clickstream Outcome Analysis Competitive Intelligence Experimental Testing Voice of Customers Q/A Cyberlitix Technologies 2011 All rights reserved

Web Analytics != Google Analytics Before We Begin!!! Cyberlitix Technologies 2011 All rights reserved

Who I am A Passionate Software Solutions Analyst and Designer Art lover, Visualization and Harmonies A Digital Analytics Independent Consultant Organizer of Web Analytics Champions (WACH) Who I am Cyberlitix Technologies 2011 All rights reserved

Enable you to measure directly and make business decision based on Data not what you believe in or interpret Analytics is simply a key to business success Why Analytics Cyberlitix Technologies 2011 All rights reserved

Web Analytics Components The Analysis of Quantitative and Qualitative Data from your website and competition, to drive a continual improvement of the online experience of your customers and prospects, which translates into your desired outcomes (online and offline) “web analytics 2.0 Avinash Kaushik” Web Analytics Components Cyberlitix Technologies 2011 All rights reserved

Web Analytics Components Quantitative and Qualitative Data from your website and competition to drive a continual improvement of the online experience of your customers and prospects, which translates into your desired outcomes (online and offline) Web Analytics Components Cyberlitix Technologies 2011 All rights reserved

Web Analytics Components Quantitative Qualitative Web Analytics Components Cyberlitix Technologies 2011 All rights reserved

Clickstream Collect data from your website Tools Google Analytics (google.com/analytics) Yahoo! Analytics (web.analytics.yahoo.com) Omniture (omniture.com) IBM Coremetrix (coremetrix.com) Piwik (piwik.org) eAnalytics (eanalytics.com) Clicky (getclicky.com) Clickstream Cyberlitix Technologies 2011 All rights reserved

Clickstream Architecture Cyberlitix Technologies 2011 All rights reserved

A Moment of Truth!!! Outcome Analysis Give meanings to data Segmentation Campaign Analysis A Moment of Truth!!! Outcome Analysis Cyberlitix Technologies 2011 All rights reserved

Outcome Analysis Goals and Funnels Cyberlitix Technologies 2011 All rights reserved

Outcome Analysis Goals and Funnels Cyberlitix Technologies 2011 All rights reserved

Competitive Intelligence How your competitors are doing Data Source Tools Compete (compete.com) HitWise (hitwise.com) Google Trends (google.com/trends) Quantcast (quantcast.com) Competitive Intelligence Cyberlitix Technologies 2011 All rights reserved

Competitive Intelligence Some Competitive Analysis Another Moment of Truth!!! Competitive Intelligence Cyberlitix Technologies 2011 All rights reserved

Competitive Intelligence Cyberlitix Technologies 2011 All rights reserved

Experimental Testing Test what customers like in real world Tools A/B Testing (Google Website Optimizer) Multivariate Testing (Google Website Optimizer) Experimental Testing Cyberlitix Technologies 2011 All rights reserved

Voice of Customers Get real voice of customers Cyberlitix Technologies 2011 All rights reserved

Voice of Customers Why Qualitative data worth as gold Tools iPerceptions (iperceptions.com) ForeseeReslts (foreseeresults.com) KissInsights (kissinsights.com) Voice of Customers Cyberlitix Technologies 2011 All rights reserved

Thanks You  Questions Behdad.barati@cyberlitix.com @infiwiz Cyberlitix Technologies 2011 All rights reserved

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