Turning Up Your Sales Priority Prospects

How Can You Disrupt The Buyer’s Journey? B2B Buyer’s Journey 70% Of decision-making process occurs before B2B buyer talks to a sales rep Source: 2017 Forbes, How to Turn B2B Buyers into Sales Leads, According to Data How Can You Disrupt The Buyer’s Journey?

50% Of sales go to the first sales person to contact the prospect. Source: Ovation Sales Group Wouldn’t knowing what and when a prospect is going to buy be a significant game changer?

Priority Prospects

Our Lead Generation Advantage Identify in-market prospects before they speak to competitors Use data to score best leads Improve inventory turnover with more leads

Who Is Visiting Your Website?

Priority Prospects: Knowing Them is Easy

Knowing Who Will Buy is Key Daily Lead Score Email Prospect Profile Briland Farms LLC Briland Farms LLC Agriculture

Not Just the Scored Leads! Full report includes: Company Page Detail Companies Page Views Summary Briland Farms LLC Agriculture Daily Lead Score Email All Identified Leads

What Makes Our Lead Scoring So Highly Predictive? Different industries utilize equipment at different rates. Infrequent buyers who have recently bought are not very likely to buy. Frequent buyers who have not bought recently are very likely to buy. Prior Purchases Industry Likelihood to Buy Score Larger companies tend to use equipment more efficiently. Employee count is sometimes an indicator of equipment usage. Company Size Employee Count In some climate regions, equipment may be idle during summer or winter. Location/ Geography/ Climate Revenue denotes client base or acreage in AG. Revenue Algorithm: Industry-specific algorithms Accuracy validated

Agriculture Equipment Lead Scoring Case Study Identified Agriculture Equipment owners and used predictive analytics to identify most likely buyers Top 10% of predicted buyers yielded 51% of purchase volume Randall-Reilly Predictive Score 45% Of Buyers Yielded Yielded 51% Of Purchase Volume Top 10% Of Predicted Buyers Predictions Actual Buyers Purchase Volume

Engage Most Likely to Buy Prospects Before Your Competition Web Visitor Acreage Owner Lead Score: 91 2 Units 1 Kubota 1 Polaris Avg. Age 5 years Producer Farmer Lead Score: 86 17 Units 10 Deere 3 Kinze Avg. Age 3 years Lead Score: 89 123 Units 45 Deere 12 Case Avg. Age 6 years

50% of sales go to the first sales person to contact the prospect. B2B Buyer’s Journey 70 % 50 % Of decision-making process occurs before B2B buyer talks to a sales rep 50% of sales go to the first sales person to contact the prospect. Sources: 1) 2017 Forbes, How to Turn B2B Buyers into Sales Leads, According to Data, 2) Ovations Sales Group

How do we build our audiences?

How do we build our EDA audiences? Firmographic Data No other company analyzes 100% of UCC-1 filings for transaction-level data with equipment, brand, date of purchase and more.