The Social Cupcake Co. Naja Walker

Mission To create the best tasting products and seek innovation in the baked goods industry. Combining a Social Mission + a Product Mission, to create a very unique successful small business in metro Denver. Both missions are mutually successful and can be done best together. Legal Structure We will operate as a for- profit LLC. with a unique social aspect. Certify as a B Corp and a Green Denver Business with 2 years of business.

COMPANY DEVELOPMENT 1ST STAGE After careful research create a strategic plan to introduce products to the public. Create brand awareness to potential non-profit partners. 2nd STAGE Distributing products in independent coffee shops in the Metro Denver area as a wholesale vendor 3rd STAGE Opening our first stand alone bakery with in 12- 18 months after stage 2 of the company’s development.

THE COMPETITION There are 48 shops to buy a cupcake In the Denver metro area of Colorado. Target market: Middle income people ages 16- 40 who can afford a $3 cupcake. This target market can also be interested in sustainability. We have a social cause embedded in our product, it makes us competitive.

Partnering With Organizations Use a unique model to acquire the organizations to partner with, within the 1st year of doing business. Once our company begins to grow we anticipate an application process for the deserving organizations to go through.

The Product: Cupcakes

Product Description Ingredients will be locally sourced. Longmont Dairy Farm Inc. in Longmont, Colorado Morning Fresh Farms in Platteville, Colorado Waste Farmers, a waste control company in Colorado We will sell beverages from local companies like… Big B’s Apple Juice, Celestial Seasoning teas made here in Colorado Coda Coffee, a company that was created here in Denver.

Cupcake sizes The Social Butterfly The Socialite The Social Cupcakes range in 3 sizes, The Social, The Socialite, The Social Butterfly. Based on competition, our 3 price points are $1.25, $2.50, $3.75.

Naja Walker Won Johnson & Wales University’s Second Annual Social Business Plan Competition in 2012. Accounting Operations Manager for a small restaurant in NYC, Doug E’s Chicken & Waffles at the age of 18. Volunteers at several organizations in Denver & New York City.

Graduated 2012 from Johnson & Wales University With 2 Associate Degrees in Baking & Pastry Arts and Culinary Arts. Caters private parties and weddings as a free lance Pastry Chef. Industry experience in bakeries and restaurants in California & Denver. Dominique Washington The company Patagonia is a certified B Corporation; their mission is to help reverse the steep decline in the overall environmental health of our planet. They donate time, services and at least 1% of sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.

Cause Marketing Strategy Our Message to the people: To raise awareness on social issues that effect everyone whether directly or indirectly everyday. Our aim is to position ourselves as a company that does good work in the community and even in the world. How to get to the people: Push a Viral Marketing Strategy, mainly through the fan bases of the organizations we partner with. Also through relevant media outlets like blogs and newspapers articles. Once our company begins to grow we anticipate being a go to organization for our partner organizations.

Facebook Twitter

Financials 1st Stage Year 1 2nd Stage Year 2 3rd Stage Year 3 Sales $0 $66,000 $277,200 Cost Of Goods Sold $24,000 $99,792 Operating Expense $35,000 $138,600 Profit $7,000 $38,808 *Approximations

Estimated Financial Need $35,000

Triple Bottom Line People –A portion of our profits from our cupcakes will go directly to help different causes Planet- Our ingredients will be locally sourced in Colorado to decrease our company's carbon footprint Profit- Producing the worlds best cupcake to generate a sustainable return of investment.

Get Social ! Naja Walker TheSocialCupcakeCO@Gmail.com Like Us! Facebook.com/TheSocialCupcakeCo