Baked Goods Grab-N-Go Slides MenuMonitor, Technomic (Q1-2015)

891 169 BAKED GOODS by the numbers menu items +35.4% operators 4.3% 2015 2010 +35.4% five year growth 169 operators Base: 181 operators with menus in 2010 – 2015 https://mm.technomic.net/search#/?geography=GB_BD%2CGB_BK%2CGB_BU%2CGB_CH%2CGB_CM%2CGB_CO%2CGB_CU%2CGB_DB%2CGB_DH%2CGB_DS%2CGB_DV%2CGB_EX%2CGB_GC%2CGB_GL%2CGB_HA%2CGB_HD%2CGB_HT%2CGB_KE%2CGB_LA%2CGB_LE%2CGB_LI%2CGB_NA%2CGB_NB%2CGB_NF%2CGB_NI%2CGB_NT%2CGB_OX%2CGB_RT%2CGB_SC%2CGB_SF%2CGB_SM%2CGB_SP%2CGB_SR%2CGB_ST%2CGB_SX%2CGB_WA%2CGB_WL%2CGB_WO%2CGB_WR%2CGB_YK%2CIE&period=5y&count-table=mode.evolution,drilldown_level.product,resource_id.440,auto_drilldown.false,sort_column.name,sort_direction.asc,display.count,measure.operators&analysis-graph=mode.top,measure.item_count,perspective.21,display.bar,display_center_of_plate.false,top_count.10&breakdown=breakdown.segment&segment=sc_1%2Csc_2&classification=empty&scope=menu_item_name%2Ccenter_of_plate_description%2Cdescription%2Cmenu_size_names&custom-text=empty&meal-part=c_440 2010 4.3% five year change 2015 © 2015 Technomic Inc. - MenuMonitor

85% 96% 97% 75% BAKED GOODS penetration Fine Dining Casual Dining Quick Service 75% Fast Casual Base: 303 operators with menus in 2014 – 2015 https://mm.technomic.net/search#/?geography=GB_BD%2CGB_BK%2CGB_BU%2CGB_CH%2CGB_CM%2CGB_CO%2CGB_CU%2CGB_DB%2CGB_DH%2CGB_DS%2CGB_DV%2CGB_EX%2CGB_GC%2CGB_GL%2CGB_HA%2CGB_HD%2CGB_HT%2CGB_KE%2CGB_LA%2CGB_LE%2CGB_LI%2CGB_NA%2CGB_NB%2CGB_NF%2CGB_NI%2CGB_NT%2CGB_OX%2CGB_RT%2CGB_SC%2CGB_SF%2CGB_SM%2CGB_SP%2CGB_SR%2CGB_ST%2CGB_SX%2CGB_WA%2CGB_WL%2CGB_WO%2CGB_WR%2CGB_YK%2CIE&period=yoy&count-table=mode.evolution,drilldown_level.product,resource_id.440,auto_drilldown.false,sort_column.name,sort_direction.asc,display.count,measure.penetration&analysis-graph=mode.top,measure.item_count,perspective.21,display.bar,display_center_of_plate.false,top_count.10&breakdown=breakdown.segment&segment=s_21&classification=empty&scope=menu_item_name%2Ccenter_of_plate_description%2Cdescription%2Cmenu_size_names&custom-text=empty&meal-part=c_440 © 2015 Technomic Inc. - MenuMonitor

BAKED GOODS by category Base: 303 operators with menus in 2014 – 2015 https://mm.technomic.net/search#/?geography=GB_BD%2CGB_BK%2CGB_BU%2CGB_CH%2CGB_CM%2CGB_CO%2CGB_CU%2CGB_DB%2CGB_DH%2CGB_DS%2CGB_DV%2CGB_EX%2CGB_GC%2CGB_GL%2CGB_HA%2CGB_HD%2CGB_HT%2CGB_KE%2CGB_LA%2CGB_LE%2CGB_LI%2CGB_NA%2CGB_NB%2CGB_NF%2CGB_NI%2CGB_NT%2CGB_OX%2CGB_RT%2CGB_SC%2CGB_SF%2CGB_SM%2CGB_SP%2CGB_SR%2CGB_ST%2CGB_SX%2CGB_WA%2CGB_WL%2CGB_WO%2CGB_WR%2CGB_YK%2CIE&period=yoy&count-table=mode.overview,drilldown_level.product,resource_id.440,auto_drilldown.true,sort_column.item_count,sort_direction.desc,display.count,measure.item_count&analysis-graph=mode.top,measure.item_count,perspective.21,display.bar,display_center_of_plate.false,top_count.10&breakdown=breakdown.segment&segment=sc_1%2Csc_2&classification=empty&scope=menu_item_name%2Ccenter_of_plate_description%2Cdescription%2Cmenu_size_names&custom-text=empty&meal-part=c_440 © 2015 Technomic Inc. - MenuMonitor

BAKED GOODS by dish Top Dishes Fastest Growing Tart Dessert Bars Base: 303 operators with menus in 2014 – 2015 Fastest-Growing items shown by comparing year over year Min. 10 items in 2015 https://mm.technomic.net/search#/?geography=GB_BD%2CGB_BK%2CGB_BU%2CGB_CH%2CGB_CM%2CGB_CO%2CGB_CU%2CGB_DB%2CGB_DH%2CGB_DS%2CGB_DV%2CGB_EX%2CGB_GC%2CGB_GL%2CGB_HA%2CGB_HD%2CGB_HT%2CGB_KE%2CGB_LA%2CGB_LE%2CGB_LI%2CGB_NA%2CGB_NB%2CGB_NF%2CGB_NI%2CGB_NT%2CGB_OX%2CGB_RT%2CGB_SC%2CGB_SF%2CGB_SM%2CGB_SP%2CGB_SR%2CGB_ST%2CGB_SX%2CGB_WA%2CGB_WL%2CGB_WO%2CGB_WR%2CGB_YK%2CIE&period=yoy&count-table=mode.overview,drilldown_level.product,resource_id.440,auto_drilldown.true,sort_column.item_count,sort_direction.desc,display.count,measure.item_count&analysis-graph=mode.top,measure.item_count,perspective.21,display.bar,display_center_of_plate.false,top_count.10&breakdown=breakdown.segment&segment=sc_1%2Csc_2&classification=empty&scope=menu_item_name%2Ccenter_of_plate_description%2Cdescription%2Cmenu_size_names&custom-text=empty&meal-part=c_440 Tart Chocolate Cake Brownie Crumble Sticky Toffee Pudding Dessert Bars Fruit Pie/Crisp Strawberry Cheesecake Dessert Waffle Macaroon © 2015 Technomic Inc. - MenuMonitor

BAKED GOODS top ingredients Bacon: As It’s Used BAKED GOODS top ingredients Top Flavors Base: 303 operators with menus in 2014 – 2015 https://mm.technomic.net/search#/?geography=GB_BD%2CGB_BK%2CGB_BU%2CGB_CH%2CGB_CM%2CGB_CO%2CGB_CU%2CGB_DB%2CGB_DH%2CGB_DS%2CGB_DV%2CGB_EX%2CGB_GC%2CGB_GL%2CGB_HA%2CGB_HD%2CGB_HT%2CGB_KE%2CGB_LA%2CGB_LE%2CGB_LI%2CGB_NA%2CGB_NB%2CGB_NF%2CGB_NI%2CGB_NT%2CGB_OX%2CGB_RT%2CGB_SC%2CGB_SF%2CGB_SM%2CGB_SP%2CGB_SR%2CGB_ST%2CGB_SX%2CGB_WA%2CGB_WL%2CGB_WO%2CGB_WR%2CGB_YK%2CIE&period=yoy&count-table=mode.overview,drilldown_level.product,resource_id.440,auto_drilldown.true,sort_column.item_count,sort_direction.desc,display.count,measure.item_count&analysis-graph=mode.top,measure.item_count,perspective.14,display.bar,display_center_of_plate.false,top_count.10&breakdown=breakdown.segment&segment=sc_1%2Csc_2&classification=empty&scope=menu_item_name%2Ccenter_of_plate_description%2Cdescription%2Cmenu_size_names&custom-text=empty&meal-part=c_440 Top Sauces * Unspecified variety © 2015 Technomic Inc. - MenuMonitor

Bacon: Menu Sampler BAKED GOODS examples 2 2 2 1 3 3 Lemon Meringue Pie* (Table Table) Brownie (Beefeater Grill) Sticky Toffee Pudding (Barrasford Arms) 2 2 1 3 Source: Images from restaurant websites, Yelp and Foodspotting.com *Image shown is an example and not the operator’s specific menu item 3 © 2015 Technomic Inc. - MenuMonitor