Millennials vs. Generation Z A Generation of Change

A GENERATION OF CHANGE Greatest Generation 1901 Silent Generation 1925 Baby Boomers 1943 Generation X 1965 Millennials 1980 Generation Z 1995

WHO ARE THEY? Generation Y Born Early 1990s – Early 2000s Millennials

Millennials WHY ARE THEY IMPORTANT? YEAR 2020 50% of US Population will Comprise of Millennials

Millennials

Millennials Date Range & Characteristics 1980 – 1996 Team Oriented Special Conventional Sheltered Pressured Confident Achieving

Millennials A Rose by Any Other Name is Still a Rose Generation Next Peter Pan Generation Generation Me NET GENERATION BOOMERANG GENERATION Generation 9/11 DIGITAL NATIVES Echo Boomers generation we TROPHY KIDS GLOBAL GENERATION

Millennials Characteristics Jean Twenge (Psychologist): GENERATION ME – 2006: traits of confidence, tolerance, entitlement, narcissism 2016 study by SYZYGY (digital survey agency) – Millennials exhibited 16% more narcissism than older adults. Two types of Narcissism: 1). Grandiose Narcissism – attention seeking, power and dominance 2). Vulnerable Narcissism – acute sense of self – entitlement, defensiveness

WHO ARE THEY? Generation Z Born Early 1995 – Early 2012

WHY ARE THEY IMPORTANT? Internet Generation The First to be Born After the Popularization of the Internet. Generation Z

Generation Z A Rose by Any Other Name is Still a Rose Neo-Digital Natives Internet Generation POST MILLENNIALS Centennials DIGITAL NATIVES Pluralist Generation iGEN

Generation Z Date Range Statistics Canada – Birth Year Starting 1993 Randstad Canada – 1995 – 2014 Australia’s McCrindle Research Center – 1995 – 2009 Sparks & Honey – Birth Year 1993 or after Japan – Born After 1996 Pew Research Center – Born 1997 MTV – Born After 2000 American Marketing Association – Born After 9/11 Asian Business Unit of Corporate Direction – Born Between 2001 – 2015 Philippine Retailers Association – Born After 2001

Generation Z Population Size & Ethnicity Forbes (2015) – 25% of US Population 54% Non Hispanic 24% are Hispanic 14% African American 4% Asian 4% Multiracial or Other

Generation Z Characteristics Primarily Communicate by Videos and Movies Independent with an Entrepreneurial Desire Loyal, Compassionate, Thoughtful, Open-Minded, Responsible, Determined Person to Person Contact Want a Feeling of Fulfillment & Excitement in their Job Eager to be Involved in their Community Eager to Take Opportunities that will Give them Experience for the Future

Generation Z Characteristics Concerned about Student Debt & Affording College (2013 Ameritrade Survey 47% & 36% respectively US) Church Attendance – 41% Gen Z, 18% Millennials, 21% Gen X, 26% Baby Boomers (US Study). 40% drop in Teen Pregnancy, 38% drop in Drug & Alcohol Abuse, 28% drop in Non-Graduating teens (Annie E. Casey Foundation – 2016 Survey)

Generation Z Social Media Primarily Communicate by Videos and Movies Snap Chat, Twitter & Instagram Pinterest, Facebook Instagram – higher use by women Online Forums, E-Chat groups, Reddit – higher use by men Negative – Cyberbullying Positive – Website Builders, 3D Printers, Drop Shipping – providing them the additional opportunity to start a global business and a young age without leaving their house.

Millennials