A Professional Guide to International Real Estate Claire Killen, Broker/Owner Emerald Real Estate ABR, SFR, SRS, CNE, CIPS

Welcome & Introduction My story... Background

Best Practices in working with Buyers and Sellers outside of the US Challenges: Language How do you Market in Other Countries How do you market yourself Currency So as we continue with the presentation I want you to think about where the clients have come from that you have worked with outside the us. How many have worked with more than one non-US person/people? Now rank those in order of excitement to you. Everyone got a few people in their head? So next ask yourself, do I want to do business with this country, with these people? Yes? Great…what do you need to do to get more business?

International Global Exposure Data syndication to 17 major global in market portals in 14 countries outside the US immoRegion.fr PropTiger.com atHome.lu Housing.com U.S.A. makaan.com Italy Luxembourg France Germany India China (International) Malaysia Hong Kong Macau Indonesia Thailand Singapore Free international exposure for your listings via ListHub’s REA Group relationship. Created by News Corp, REA Group and Move, Inc., the global property network is the world’s largest listing community, consisting of 12 leading international real estate sites that collectively attract more than 200 million visits each month. At launch, it represents approximately 3 million listings in 56 countries Your properties displayed on realtor.com/international are now visible to more home searchers in additional markets in Australia, France, Germany, Hong Kong, Indonesia, Italy, Luxembourg, Macau, Malaysia, Singapore and Thailand, with an improved search experience featuring international market top searches, language translation, local currency conversion and other planned features In addition, we are upgrading the realtor.com/international consumer experience, accessible through the beta button on the site. The new beta site provides access to the most comprehensive inventory of for-sale real estate listings in the United States – with approximately 1.5 million for-sale U.S. listings – as well as international listings in 56 countries. As interest in foreign investment continues to increase, the network puts global real estate listings and information at consumers’ ngertips, offering a common search experience around the world based on location. Using technology to connect buyers, sellers and real estate professionals is a core service that realtor.com® is excited to bring to you as part of this network of combined international complementary platforms to deliver an unmatched consumer experience. realcommercial.com.au realestate.com.au Australia Be part of a network that reaches more than 200 MILLION people each month* * Global property network internal numbers, 2016.

Best Practices in working with Buyers and Sellers outside of the US Challenges: Language How do you Market in Other Countries How do you market yourself Currency So as we continue with the presentation I want you to think about where the clients have come from that you have worked with outside the us. How many have worked with more than one non-US person/people? Now rank those in order of excitement to you. Everyone got a few people in their head? So next ask yourself, do I want to do business with this country, with these people? Yes? Great…what do you need to do to get more business?

How to develop a connection with a bilateral partner of NAR Have a passion for the country Recognize the need Be determined but patient Understand the issues/politics/religion Present your case to NAR. Have follow up and continuous communication

Trade Mission Recap https://www.youtube.com/watch?v=PEkRLngY-x8

The Perks of earning your CIPS Designation In a recent NAR survey, CIPS designees reported significantly higher income in 2016 than those without the designation It is its own community…we look out for and work with each other Closed FB group for referrals and help One of the courses is specific to best practices in working with buyers and sellers outside of the US Collaborate with other agents worldwide Market yourself and stand out in a more unique and creative way

How to best use your time at Conference Sign up and go to the conference 😃 If you are not there you are not investing in your business Network ahead of time and plan your schedule to maximize your return on your investment Be flexible to spend time with people you connect with you don’t know them yet. Be comfortable being uncomfortable Share ideas, share stories Get to know NAR staff…they are human and they are great Bring your business cards…everyone wants them

Practical Tips for your International Real Estate Business Google translate iTranslate www.nar.realtor/global/real-estate-practices-around-the-world www.Realtor.com/International google - real estate news in preferred country sign up for updates Santander’s Marketing Analysis Kiss, Bow, Or Shake Hands: Sales and Marketing by Terri Morrison and Wayne Conaway. MoneyCorp, XE