Responding to disruption in Communications

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Presentation transcript:

Responding to disruption in Communications Paul Edwards Group General Manager Corporate Communications, ANZ @pgtedwards

Influence and authority

Influence inversion Influence Authority 85% of population 48 Trust Index Influence Authority 15% of population 60 Trust Index

New paradigm for stakeholder engagement Listening Conversations Communities Authenticity Relevance Messaging Broadcasting Readers / Viewers

Priorities for communicators Alignment to Purpose, Strategy, Values Building technology capability Partnerships and collaboration Shifting investment priorities Growth mindset, new capabilities

Social and digital success Authentic voice Agility and speed Relevant conversations Commitment to communities