Chapter One: Principles of Business Communication Practical Writing Chapter One: Principles of Business Communication

What do we learn in the course? We learn to write effectively for business in English. To be more specific, we learn to write clearly, concisely, and correctly in English for efficient communication in business.

What do we learn in detail? We learn the basic rules and techniques of writing for business. We try to improve our skills in all four important aspects: spelling, punctuation, grammar, and formatting.

What do we learn in detail? We will focus upon the skills of writing in the following business formats: memos, letters, reports, resumes, minutes of meetings, ads, etc.

Principles of Business Communication Task 1

Principles of Business Communication Functions of Business Writing Principles of Business Communication Adapting to Modern Changes in Business Writing

Class activities Task 2 Task 3 Task 4

Levels of formality Task 5

Principles of Business Communication 3cs Principles Style: clear and concise Tone: courteous Presentation (format and language): correct Clarity; conciseness; courtesy; correctness

Principles of Business Communication The most important factors in workplace communication: 1 purpose 2 audience

Purposes: Two types of workplace writing The informative type The persuasive type

Audience: Levels of formality Top-down communication: more formal Bottom-up communication: more formal Sideways communication: less formal