Create a separate identity. Customers don’t buy a Lexus because it’s made by Toyota. Customers buy a Lexus in spite of the fact that it’s made by Toyota.
The wrong direction.
Which had more credibility?
Two different species. Orito Guineo
Brands are built with a blaze of publicity or PR. The law of public relations. Brands are built with a blaze of publicity or PR.
After 9 years of PR only . . . USA Today, April 29, 2002.
Viagra case history. Publicity – Branding.
PR is the nail.
Advertising is the hammer.