“Sweet Dreams” by Sanja Selakovic BUSINESS PLAN “Sweet Dreams” by Sanja Selakovic
PRODUCT DESCRIPTION Confectionery and café shop
MARKETS Valjevo city and surrounding area
TARGET CUSTOMERS People of all ages
PRICE Good price for good taste
COMPETITORS Atina Fontana/Todorovic
MAIN SELLING POINTS Home-made cakes Wide range Interesting ambiance Food for eyes , mouth and “soul”
PROMOTION Local TV stations ( Commercial programs) Newspapers , magazines , flyers Free promotions
START-UP COSTS Machines, kitchen range , refrigerated cabinets ---20.000 € Accessories ---10.000 € Supplies---1.000 € Store/month –500 € Employ 5 people/month 400-800 €
FINANCING Take a loan from a bank Ask for one year grace period Apply for a small business development loan (or local subsidies).