“Sweet Dreams” by Sanja Selakovic

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Presentation transcript:

“Sweet Dreams” by Sanja Selakovic BUSINESS PLAN “Sweet Dreams” by Sanja Selakovic

PRODUCT DESCRIPTION Confectionery and café shop

MARKETS Valjevo city and surrounding area

TARGET CUSTOMERS People of all ages

PRICE Good price for good taste

COMPETITORS Atina Fontana/Todorovic

MAIN SELLING POINTS Home-made cakes Wide range Interesting ambiance Food for eyes , mouth and “soul”

PROMOTION Local TV stations ( Commercial programs) Newspapers , magazines , flyers Free promotions

START-UP COSTS Machines, kitchen range , refrigerated cabinets ---20.000 € Accessories ---10.000 € Supplies---1.000 € Store/month –500 € Employ 5 people/month 400-800 €

FINANCING Take a loan from a bank Ask for one year grace period Apply for a small business development loan (or local subsidies).

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