Survey Design

What is a Survey? A set of Questions designed to generate the statistical information from a specific demographic needed to accomplish the research objectives

Survey Activity: 1) Tool – Online Survey Generator Survey Monkey 2) Survey Questions: - approve or disprove of research in the reading 3) Create 6 open and closed ended questions

The Major Decisions in Survey Design 1. Content - What should be asked? 2. Wording - How should each question be phrased? 3. Sequence - In what order should the questions be presented? 4. Layout - What layout will best serve the research objectives? The most difficult step is specifying exactly what information is to be collected from each respondent

How should the questions be asked? 1. Open-ended questions Example What is your current marital status? A: [Participants provide answers in their own words]

2. Closed-ended questions

Multiple Choice Use a multiple-choice question when you want your respondents to choose the best possible answer among all options presented. Example What is your current marital status? (Select one.) Single Married Divorced Separated Widowed

Categorical Use a categorical question when the possible answers are categories, and the respondent must belong to one category. Example What is your gender? Male Female

Likert-Scale Use a Likert-scale question when you are trying to determine respondents’ attitudes or feelings about something. Example How important do you think SAT scores are to a college student’s success? (select one): 1) Not very important 2) Important 3) Extremely important

Numerical When the answer must be a number, ask a numerical question. Example What is your current age? (select one) Less than 18 18 to 29 30 to 39 40 to 49 50 or older

Sample Survey

A QUESTIONNAIRE IS ONLY AS GOOD AS THE QUESTIONS IT ASKS