Liliana Flores Amaro The Greater Good Academy June 20, 2012 LILI’S FLOWERS & GIFTS Liliana Flores Amaro The Greater Good Academy June 20, 2012

Mission, Vision, & Values Lili's Flowers & Gifts provides you with unique and beautiful ways to celebrate every day through sustainably grown flowers and locally crafted gifts. Vision To showcase the earth’s floral beauty through sustainable practices and support other individuals and small businesses by giving them a venue to sell their products. Values Permaculture Long and Thoughtful Observation ∙ Design from Patterns to Details ∙ Use and Value Diversity ∙ Catch and Store Energy ∙ Obtain a Yield ∙ Stack Functions

Opportunities & Challenges Lack of sustainable-only focused florists and gift retailers in Northeast Denver Lack of flowers in both Mo’ Betta Green Marketplace and City Park Esplanade Fresh Market Competition 2 Competitors in 80205 2 Competitors in 80216 3 Competitors in 80207 2 Competitors in 80238 Price points may be high for neighborhoods and populations served Grocery store floral departments Full-time job Limited Cash Flow

Marketing Product: Sustainable and/or local fresh flowers and gifts Price: Flowers: $15 - $40 Gifts: $5 - $50 Promotion: Website, Social Media, E-mail blasts, and word of mouth. Place: Mo’ Betta Green Marketplace City Park Esplanade Fresh Market Target Market Local Business Owners Hospitals and Clinics Elderly and/or Assisted Living Buildings Conscious Consumers “Loca-vores” People who love flowers & gifts People who need flowers & gifts for any occasion Northeast Denver

Operations & Management Flower Sources: Home Grown Sustainable and/or Local growers Gift Sources: Local, independent crafters Contracts, Consignment, MOU’s Protocols: Pre-, Market Day, Post- Seasonal Year One Build relationships Test flower varieties Gather industry information Year Two Plant and harvest flowers Contract with growers and crafters Launch business Sell at two farmers’ markets Year Three Continue Year Two’s work and expand to additional farmers’ markets Evaluate transition to a more permanent location

Character: BA in Anthropology Community Leadership Previous Management Experience Attention to Detail Cash Flow: Profit margin of 40% on product sales Capacity: Starting small for gradual growth Contribution: $5,000 over 3 years

Finances 2012 2013 2014 Sales $0 $7,000 $12,000 Expenses $5,000 $4,000 Net Income - $3,000 $8,000 Outside Financing $ 3,000 $2,000 Personal Investment $1,000 Cash Position

Triple Bottom Line PEOPLE Healthier Working Conditions Fair Wages and Treatment PROFIT Invest in the Local Economy Exemplify Financial Sustainability

Liliana Flores Amaro 303-906-4703 LilisFlowersandGifts@live.com Questions? Liliana Flores Amaro 303-906-4703 LilisFlowersandGifts@live.com