Strategic Communications Rebecca Nickoli, Ed.D., Facilitator NCWE Board Member

Why is Communication Important?

Internal Communications Academic Affairs Negotiating for space and equipment Using credit FT Faculty, collective bargaining Quality and rigor of faculty and courses Offering distance learning courses Collaborating on certifications & pathways Cross-walking & PLA, assessment R&D aspects of non-credit Policies from legislature and accreditation Advisory Boards

Internal Communications Student Affairs Placement tests Career navigation or advising, opportunities for non-traditional students Registration, financial aid, and payment for classes (in some cases) Assistance with needs of veteran students Security, ADA compliance, counseling Libraries and tutors Services – food banks, help with utilities, etc.

Internal Communications Other College Offices Grants Office Finance Marketing & Outreach Foundation Institutional Research Compliance & Risk Campus Operations Bookstore

External Communications Other Workforce-Related Entities Local Workforce Boards Chambers of Commerce Economic Development Councils Other training providers, e.g., Coding Academies Manufacturing and trade associations Sector entities

External Communications Community-Based Organizations (CBOs) Goodwill Immigrant Serving Organizations Veterans’ Groups Literacy Groups Vocational Rehabilitation Faith-Based Groups Re-entry groups Police, Fire and Emergency Services

Government Agencies State, Local, and Federal Department of Labor Department of Commerce Department of Energy Department of Education Office of Career and Technical Education (OCTAE) Department of Corrections Department of Agriculture (SNAP-E&T)

Business and Industry Reasons to Communicate College mission for community service and engagement To provide services and training To solicit donations To show mutual benefits of partnership To reinforce your role as a partner, not a vendor

Modes of Communications Calls, E-mails, etc. Social Media – Facebook, Twitter, and others CRMs – Keep Updated Publications, Schedules, and Ads

When Communication Goes Awry!