Storytelling with Emma MacLean

Welcome & timings 10.00 Tea, Coffee & Commence 11:25 BREAK (10 minutes) 11:35 Recommence 12:35 LUNCH (Emma free for anyone who needs help) 13:00 Recommence 13:15 1:1 with Emma 14:00 Networking Close

Now you have clarity you should Be able to articulate who you work with and how you / service / product help/s them Be able to introduce yourself succinctly Know the problem you solve Have the beginnings of “messaging” to use within your online and offline marketing strategies Be able to provide relevant client testimonials

“Always be a first rate version of yourself instead of a second rate version of someone else” Judy Garland

Outputs This session is all about creating your Story Strategy. During this session you will learn: Why you need a story How to craft “your story”? How to connect with your customers through your story How to overcome your visibility blockers

Essential aspects of your story Who you are What you specifically do How you solve problems How you add value and care How you engage and contribute Make it emotional - - Tell your truth - - Use first hand, real time experiences and examples - - Make it relatable -

Generate new business - Why do I need a story? Deliver immersive experience Illustrate your points clearly Create emotional triggers that make your story memorable and unique Connect with your audience It is conversational and provides engagement opportunities Connect with clients - Build your brand - Generate new business -

Barriers to telling your story Some common blockers and concerns “I don’t have a story” “I have a story but don’t know how to tell it” “I don’t want to go there, it’s too painful, personal … ” “I don’t see why it is relevant” “Who is going to care? / Why does it matter? / I want to run and hide right now…”

Overcoming those barriers Your story is part of your birthright. Telling your story enables you to be heard, recognised and acknowledged by others. Your story makes the implicit explicit, the hidden seen, the unformed formed and the confusing clear. Your story is what YOU CHOOSE to tell about yourself, as completely and honestly as possible…

Let’s get started Activity 1 - What do you do? (10 minutes) Activity 2 - Food for thought (10 minutes) Activity 3 - Life through your lens (1 hour) [Agree to mutually disclose with partner] Activity 4 - Your life through a different lens (30 minutes)

Target market Who am I telling this story to? 1. “About me” on website? Speaker biography? LinkedIn profile? FB Business Page? 2. Are these facts relevant? 3. Do I sound like this in person? 4. Is this the right tone of voice for the audience? 5. How long does this need to be?

Activity 5 Crafting your story and connecting with customers Activity led by Emma

Activity 6 Overcoming visibility blockers Activity run through to take away

Conclusion Wrap up summary Questions Further help Getting stuck and what to do about wobbles

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