successfully for _______. Who is trying to do what: 5-Steps to sell _______ what we have done so successfully for _______. Options going forward: 1. As is. 2. On your own. 3. With help. Who: What: What peer did that was particularly clever to be successful: 1. 2. 3. What someone at a peer organization found hard about doing something similar: 1. 2. What we recommend and how we might be able to help. 1. 2. 3.     Step 1 – Who is the prospective customer and what is s/he trying to do?  (name 1 issue/problem/project)     Step 2 - What have others you worked with found hard about trying to do this? (name 2 things)     Step 3 - What have others like the prospect done with this problem/project/issue to be successful - (name 2 things)     Step 4 -  What do you see as the prospects options  (name 3 options - continue as you are, do X, do y)     Step 5 -  What would you recommend to the customer as an approach (name 2 or 3 steps) and how could you help?