Blue Ocean Strategy Stephen Mitchell

Outline Who’s in the room? The problem with education Focus Blue Oceans Tipping for change Embedding innovation

www.socrative.com Click “Student log in” Room Name: EDEXEC

The problem with education

Schools have a cash deficit budget 1/3

Class sizes are rising

Blue Ocean Strategy Based on the article by W. Chan Kim and Renée Mauborgne Real terms funding When Cirque du Soleil entered the scene, the circus business was in long-term decline. Other forms of entertainment (like sporting events and TV) were capturing a growing share of wallet and attention. Children, the mainstay of the audience, preferred electronics to circus acts. And activist groups had fueled public sentiment against the use of animals, which were integral to the circus experience. Harvard Business Review

How did Cirque thrive in such a dismal environment? Blue Ocean Strategy Based on the article by W. Chan Kim and Renée Mauborgne How did Cirque thrive in such a dismal environment? The answer can be found in the tagline for one of its first productions: “We reinvent the circus.” Harvard Business Review

Where is your time?

Where IS mgt time spent? Time spent Little Lots 1 month 3 months 6 months 1 year 3 years 5 years

Where SHOULD mgt time spent? Time spent Little Lots 1 month 3 months 6 months 1 year 3 years 5 years

The focus gap Time spent Little Lots 1 month 3 months 6 months 1 year 3 years 5 years

Exercise

Strategy Canvas

Four Actions Framework

Eliminate Raise Reduce Create

Eliminate Raise Reduce Create Data islands Different processes Community engagement Presence around site Communicate Reduce Create Time to produce accounts Decision making hierarchy Metrics measured Balanced Scorecard New branding Communication channels Intra-school competition

Key Questions

Are there others in the sector who have created blue oceans?

To what extent is your strategy relying upon competing in an existing space

Do you have the right balance between new initiatives and doing more of the same?

Do you rely upon technology to open up new opportunities, or are you being creative in your thinking?

What is stopping you creating a blue ocean?

What obstacles do you need to overcome?

How do we make change?

Bill Bratton, NYPD Chief

Cognitive Hurdle: Political Hurdle: Motivation Hurdle: Put managers face to face w/ problems. Find new ways to communicate Political Hurdle: Identify and silence internal opponents; isolate external ones Motivation Hurdle: Put the stage lights on and frame the challenge to match the org’s various levels Resource Hurdle: Focus on the hot spots and bargain w/ partners

Embedding Innovation

Thank you