CS115/MAS115: Computing for The Socio-Techno Web

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Presentation transcript:

CS115/MAS115: Computing for The Socio-Techno Web image source: http://www.igenii.com/blog/Social%20Media/social- media/ twitter.com http://www.worthofweb.com/blog/case-study-this-revolution-will-be- tweeted/ http://foxwoodonlinemarketing.typepad.com/my-blog/social-media/ CS115/MAS115: Computing for The Socio-Techno Web The Social Web

TODAY Evolution of communication technologies The development of the Social Web Implications of the Social Web today

Telephone America Calling, Claude Fisher, 1994

Arpanet 1970-1975

EMAIL 1971: Ray Tomlinson “the inventor of email” developed the first email client for ARPANET @

EMAIL

EMAIL https://thenextweb.com/google/2011/11/01/new-gmail-is-officially-here-brings-hd-themes-better-density-search-and-navigation/

EMAIL How far are we from an integrated communications client combining the best of email, IM, and the cell phone, using VoIP to add voice capabilities to the rich capabilities of web applications? The race is on. O’Reilly, 2004

Usenet http://blog.case.edu/webdev/2007/11/08/usenet.html

WWW = World Wide Web Tim Berners-Lee is the inventor of the WWW (1989), an application that runs on the Internet. He created: URLs, the HTTP protocol, the HTML language He didn’t patent his technology, he put it on the Internet for free, so that other people could build upon it.

Commercial use of WWW CERN declares that WWW technology would be freely usable by anyone 1993

Amazon 1994

Google 1998

Wikipedia 2001

Friendster 2002

Myspace 2003

Facebook 2004

Web 2.0 It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world but also change the way the world changes. - Lev Grossman 2006

Web 2.0 2006

Web 2.0 Technologies Beyond hyperlinks: Dynamic pages with Javascript Ex: real time updates, notifications User model with account creation & relationships User-generated content Social algorithms (PageRank, Newsfeed)

Social web In groups: What social networks do you use? What are some (at least 4) characteristics that you can use to differentiate these networks? Use these characteristics to compare the different social networks used by your group members. What are positive and negative impacts of social media for individuals, communities, and society?

Social web Content & collaboration mechanisms Community characteristics Identity representation Moderation

Content User-generated content: Text Pictures Video Audio Code Crafts Collaboration mechanisms: Social curation (del.icio.us, Reddit, Pinterest) Wikis (Wikipedia) Sharing (Facebook, Twitter) Marketplace (Etsy, Airbnb)

community Consider the audience: Who are we talking to? (ex: Strangers or close friends) How many people are there? (ex: Thousands vs 5) Who talks a lot? Who doesn’t talk? https://www.nngroup.com/articles/participation-inequality/

Identity Range of identity representation: Considerations: Exploration Reputation Impersonation Real identity (real name, SSN) First/Last name Meaningful username Opaque identifier Anonymity

Moderation Governing moderator (who? how much authority?) Crowd moderation (ex: downvoting) System moderation (automatic filters) Results: Warning Damaged reputation Hellbanning Removed from community

Social web Content & collaboration mechanisms Community characteristics Identity representation Moderation

Today http://www.internetlivestats.com/ https://techcrunch.com/2017/06/27/facebook-2-billion-users/

Today

Today

Social media Good Bad

Social isolation 2006 2016

If anyone can be an author Problems with: Credibility (what expertise do they have?) Manipulation & Ethics Legal issues

Privacy https://www.cnbc.com/2018/03/21/facebook-cambridge-analytica-scandal-everything-you-need-to-know.html

Mental Health While the photo-based platform got points for self-expression and self-identity, it was also associated with high levels of anxiety, depression, bullying and FOMO, or the “fear of missing out.” http://time.com/4793331/instagram-social-media-mental-health/