PRESENTATION On Paid Media E-marketing

GROUP PROFILE IDName 519 Asim Mandal 444 Mahamud Sayeed 527 Seema khatun 441 Md. Suman Uddin 509 Kamal Mir IDName 528 Dola Saha 530 Masuma Akhter 455 Fatema Akter 526 Nafisa Aiman Mouri 445 Kamrul Hasan Rony 663Al- Amin Shawon NEGOTIATION

Introduction Paid media are generally used to build awareness, move users to owned media and ultimately engage them in earned media. The most important paid media technique is paid search advertising, followed by display banner ads, classified ads, mobile ads and social media Advertisers use paid social media to build brand awareness, create positive brand attitudes, gather information about customers, and motivate user actions such as joining a community, click through to a site or making a purchase

Continue Because of the high penetration and heavy consumer usage of mobile devices, marketers see great promise in mobile advertising Three important efficiency metrics for paid media are cost per thousand impressions, cost per action, and cost per click

Objective The objectives of Paid Media include:  Identify and target specific potential customer, audience and their interests in an effective way that the marketers want to reach.  Increase brand awareness by circulating attention-grabbing ads in a way that improves brand recognition.  Boost brand engagement in social media through engaging content.  Create Positive brand attitude by interacting effectively with the customers.

Continue  To get a larger reach with relevant content and making purchase intent.  Generate more qualified leads by using PPC Ads and driving downloads for gated content.  Create Positive brand attitude by interacting effectively with the customers.

Background The Background part is mainly consist of the sub parts which are:  Introduction of paid media  Advantages and disadvantages of paid media  How paid media can be converted into earned media

Background of paid media Paid media refers to external marketing efforts that involve a paid placement. Paid media includes branded content, and display ads. Paid media takes various forms across different social media platforms like: Facebook, Carousel ads, Images, Videos, Dynamic Product Ads (DPA), Twitter, Instagram, Story ads etc. Paid media sometimes cycles into earned media in following ways: Paid media can engage target markets, moving them towards owned media and resulting in social media conversation (Earned media). Paid media can induce target market to create contents and share (earned media) and resulting in prospects landing on owned media (company website).

Advantages of paid media  Consciousness  Complementary  Broadly uses  Specifications  Promotions  Flexibility

Disadvantages of paid media Repetition or frequency Costly Refusal Competitiveness Inconsistency

How paid media can be converted into earned media?????????  Paid media sometimes cycles into earned media in following ways: Paid media can engage target markets, moving them towards owned media and resulting in social media conversation (Earned media).  Paid media can induce target market to create contents and share (earned media) and resulting in prospects landing on owned media (company website

continue The process of integration may start with earned media or paid media:  Through paid media, first of all, it is necessary to give audience a reason to submit content to owned media or social media. Hashtag is a popular way for easy find and manage those contents. Customer who is encountered with the product or brand give some positive or negative reviews on earned media like social media. Other customers get influenced by those UGC which have impact on company’s brand. It is called Word of Mouse which is similar to Word of Mouth(WOM).

Continue  This Customer Advocacy works on six stages:  Stage One: Discover  Stage Two: Explore  page. (Paid Media)  Stage Three: Buy  Stage Four and Five - Use and Ask  Stage Six: Engage

Conclusion  Paid media are generally used to build brand awareness, create positive brand attitudes, gather information about customers, and motivate user actions.  When selecting media vehicles, companies look not just at the target, product, and campaign goals, but also at media characteristics, effectiveness reaching the target audience), and efficiency (reaching the right audience at the lowest cost).  because of high penetration and heavy consumer usage of mobile devices, marketers see great promise in mobile advertising.

Recommendations  Getting focused with advertising  Promoting the right content through paid channel  Creating customer landing pages  Encouraging more social shares  Optimizing and scaling success