Entrepreneurship (11 page) Entrepreneurship (11 page) Student Name ___________________________________ Start Up Business Plan Event – 2017 - 2018 Name of Business __________ ______________________ Date ________October 30, 2017_____________________ Description and Analysis of the Business Situation Brief description of business Food truck – selling apple related items only using locally grown organic Washington State apples Identify 3 features of product/service 1. Crisp fresh apples 2. Freshly baked items daily 3. Specially featured item changes daily Target customers? Farmer’s market/Sporting Events/Downtown lunch crowd Type of ownership (sole proprietor/partner/corporation Sole proprietorship 3 Problems your product/service addresses 1. Competition from other food trucks at events 2. Maintaining a variety while still serving favorites 3. Hiring qualified dedicated employees Why is your product/service worth buying? Tasty/healthy food options – unique to food truck industry Sign that you have met with advisor and developed a financing plan. Highly recommend contact with a loan officer. Signature _________________________________ Date _________ Describe your revenue model Revenue will be based on food, beverage & catering sales. Pricing will be determined based on competition, location and markup based on cost of goods + operational expenses Competitive Advantage – why can your product/service not be easily copied or bought? Products could be copied or bought from other vendors or food stores but the quality & taste will be superior to competitors and being able to bring apple items to customers will be an advantage Loan request amount $ __75,000___________ Plan to repay loan Loan based on current market small business loans (6.5%) and also asking for a line of credit of $10,000. Additional comments: ***Don’t forget as you work, document any phone interviews, personal interviews, web searches, research, etc. and place on a bibliography page. Use either MLA or APA style.