The first food-based brain nutrition brand in Canada

introduction Calgary, Alberta Launched in November, 2018

From Concept to Commercialization Path to market From Concept to Commercialization

Path to market Idea Turn a home recipe into a business Plant-based, convenient, functional Champion Canada’s agri-food sector Global market for products with a "brain health and memory" claim was valued in 2017 at US$5.1B. With a 6.2% CAGR from 2013 to 2017, it is the second-fastest growing positioning within health and wellness packaged food. Source: Health Canada Global plant based protein market expected to grow at 6.7% CAGR during the forecast period of 2017-2022. Source: Food Navigator

Path to market Research & Prototype

Path to market Market Testing

Path to market Commercialization Food scientists (NDA) Shelf life testing Suppliers NFT & ingredients list Packaging Trial run Shipping & warehousing First production run!

Spreading the Word (on a budget!) marketing Spreading the Word (on a budget!)

Find great partners Retailers Suppliers partnerships Find great partners Retailers Suppliers

Market expansion New Pockets of Demand

Market penetration Scale-Up

CHALLENGES Capital Constraints Regulatory Lack of Knowledge Not necessarily a bad thing! Forces you to be disciplined and intentional Regulatory Get expert help Be proactive Lack of Knowledge Google is your best friend Freelancers

CHALLENGES Risk Large percentage of new businesses fail in their first year Identify and manage potential risks Built-in redundancies

The opportunity 3 - 6 months

The opportunity 6 - 24 months

The opportunity For the Industry “A new generation of modern convenience food and drink is emerging as manufacturers respond to rising healthy-eating priorities” – Global Food & Drink Trends 2019, MINTEL

Better-for-you snacks and beverages in Canada Success stories Better-for-you snacks and beverages in Canada

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