Workshop 1 Identifying skills demand and using it to shape your course planning and employer engagement Hugh Callaway, Group Director of Marketing and Commercial Businesses, TEC Partnership

Developing Curriculum Hugh Callaway Group Director of Marketing & Commercial Businesses Managing Director - MODAL Training Ltd.

INTRODUCING THE TEC PARTNERSHIP A group of likeminded, dynamic and innovative colleges training providers ‘House of Brands’ Ofsted Outstanding, TEC Silver and award winning Recognised for robust use of LMI in strategy and curriculum planning

UTOPIA? BUT IT’S NOT A PERFECT SCIENCE Relevant to the labour market Skills provision that industry needs Employer involvement BUT IT’S NOT A PERFECT SCIENCE

THE ROLE OF FURTHER AND HIGHER EDUCATION INSTITUTIONS The supply of skilled and capable people

EMPLOYERS AS CUSTOMERS

CREATING SUSTAINABLE COMPETITIVE ADVANTAGE Labour Market Employers Individuals Demand and Supply of Skills Demand and Supply of Learning Learning & Skills Providers Labour Market CREATING SUSTAINABLE COMPETITIVE ADVANTAGE

WHAT IS THE BASIS OF STRATEGIC AND CURRCIULUM PLANNING CULTURE? THE CULTURE FOR LMI WHAT IS THE BASIS OF STRATEGIC AND CURRCIULUM PLANNING CULTURE? DRIVEN BY POLICY? DRIVEN BY MARKET NEEDS?

START WITH WHAT THE MARKET NEEDS Assessment of Market Needs Corporate Objectives Market-led Strategy Functional Objectives and Strategies Economic Base Needs Economic Growth Plans Funding and Priorities

USING LMI TO IDENIFY MARKET NEEDS What HIRING data tells us? What FORECAST data tells us? What the MARKET tells us

Strategic & Curriculum Planning A STRATEGIC APPROACH TO USING LMI LMI Data Multiple Sources Output: Market Needs Strategic & Curriculum Planning

LMI SUPPORTS STRATEGIC CHOICE STUDENT DEMAND CAPABILITIES AND RESOURCES EMPLOYER DEMAND UNMET NEEDS

FACTORS THAT IMPACT Student Demand Employer demand Curriculum Strategy Skills, assets and resources Future Economic Development The nature of competition Current Economic Base The impact of market drivers Employer demand Student Demand FACTORS THAT IMPACT

STRATEGY & CURRICULUM PLANNING OUR APPROACH TO STRATEGY & CURRICULUM PLANNING LMI is owned by Marketing Marketing provides insight Annual Reports Bespoke Requests Curriculum Planning Employers part of the system Curriculum Purchase meetings

WHAT WE DO Review CBI, FSB etc. LM Index Review News Review Govt. Statistics Review LEP Outputs Support Employer Forums Collaborate with Employers LMI Software LM Index

PROXY DATA FOR SKILLS DEMAND Job Volume & Growth Replacement Demand COMPOSITION TRENDS CHANGE Location Quotient Hiring Activity compliment it with research on skills gaps and future trends

WHAT WE PUBLISH Reports and videos Market share Apprenticeships Industry analysis Occupation analysis Job posting analysis Skills Higher education Skills gaps and future trends

SUMMARY ANALYSIS OF THE ECONOMY IDENTIFYING OPPORTUNITIES 1 SUMMARY ANALYSIS OF THE ECONOMY 2 WHAT IS CHANGING 3 WHERE ARE THE GAPS

Marketing & Curriculum NPD MODEL LMI Data Generate ideas Screen ideas Ideas Test with employers and students Outline Business Plan Concept & Choice Marketing strategy Build curriculum model Marketing & Curriculum

DEMAND SIDE QUESTIONS What are the unmet needs? Why isn’t our current offer fulfilling the market? What do competitors offer? How big is the gap? Consider: Employer demand Student demand

VALUE QUESTIONS What value overall will this course create? What value will this course deliver to each stakeholder? Why is it a good idea?

CASE STUDIES LOGISTICS AUTO PAINT & BODYWORK HGV MECHANICS

RECOMMENDATIONS LMI is a long-term change management strategy Ensure LMI has clear ownership Require investment in time, tools and resources Ensure LMI information is embedded in planning Ensure LMI is part of decision making

Hugh Callaway callawayh@grimsby.ac.uk QUESTIONS Hugh Callaway callawayh@grimsby.ac.uk