JICMAIL TGI INTEGRATION 2018

What is TGI? The Who, How and Why of consumer behaviour Demographics and Personal Attributes Leisure Activities and Interests More than 40,000 data variables ON & OFFLINE consumer behaviour and characteristics Attitude and Motivations Product and Services Usage for over 4,000 Brands Media and Digital Consumption TGI data, an unique perspective on the WHO, WHY and HOW of consumer behaviour to build sophisticated audiences. -- So what makes TGI the essential media planning tool? It’s how we put the consumer at the heart of the research. TGI delivers targetable insights with a 360 degree lens of their lives We understand enhanced demographics, leisure activities, product usages for over 4,000 brands, media habits & beyond demographic indicators like attitudes & motivations By looking at real world behaviours, and data points that cannot be gleaned from online activities alone, it provides a solid grounding from which models can be created from our source data into online profiles.

Who uses TGI? MEDIA OWNERS Understanding audiences Supporting advertising sales Media brand positioning Negotiating MEDIA AGENCIES Understanding markets Media planning & buying Profiling consumers Effective targeting BRAND OWNERS Better understanding, segmenting and targeting their consumers Optimizing brand messaging and communications strategy

MOVED HOUSE IN LAST YEAR Frequency JICMAIL + TGI Fusion: Assess mail interaction using additional demographic variables FREQUENCY OF EXPOSURE UNIVERSITY EDUCATED INCOME £50K+ MAIN SHOPPER COMPANY DIRECTOR MOVED HOUSE IN LAST YEAR 4.01 4.11 4.19 3.87 4.14 DIRECT MAIL 2.67 2.55 2.72 2.58 2.59 DOOR DROPS Source: JICMAIL / TGI Integration 2018 © JICMAIL

Assess mail interaction for heavy / medium / light media audiences Frequency Assess mail interaction for heavy / medium / light media audiences © JICMAIL Source: JICMAIL / TGI integration 2018

Create attitudinal audience segmentations for mail Frequency Create attitudinal audience segmentations for mail DIRECT MAIL EXPOSURE AND FREQUENCY HIGH EXPOSURE / NEED GREATER CUT THROUGH? HIGH EXPOSURE / HIGHLY RECEPTIVE EXPOSURE INDEX LOWER EXPOSURE / HIGHLY RECEPTIVE FREQUENCY © JICMAIL Source: JICMAIL / TGI integration 2018

How are your customers interacting with ad mail? Frequency How are your customers interacting with ad mail? = Direct Mail Frequency = Door Drop Frequency © JICMAIL Source: JICMAIL / TGI integration 2018

Mail exposure by interest areas Frequency Mail exposure by interest areas EXPOSURE INDEX © JICMAIL Source: JICMAIL / TGI integration 2018

Hook selection Hooks used in fusion Gender (critical) Addressed Mail: Physically Visited HHC (critical) Addressed Mail: Planned Large Purchase Region Unaddressed Mail: Discussed with Someone Age Group Unaddressed Mail: Put it Aside to Read Later Household Size Unaddressed Mail: Visit Sender’s Website Social Grade Unaddressed Mail: Bought or Donated Own/rent Unaddressed Mail: Filed for Reference Rurality Unaddressed Mail: Put it on Display Addressed Mail: Bought or Donated Presence of Children in Household Addressed Mail: Looked up Account Details Addressed Mail: Called Sender Addressed Mail: Posted Reply to Sender Addressed Mail: Researched Online Addressed Mail: Discussed with Someone

Available to JICMAIL and TGI subscribers To find out more contact ian@jicmail.org.uk Copyright JICMAIL