25 Years of SADC: results and challenges ahead ETZ Zurich 12-07-2012 Dr. Michel van Wijk Advisor Markets & Strategy

Mainport strategy (1985~) Focus shift from helping backward regions to strong regions and cities Port and airport infrastructures as key-drivers of economic development Schiphol AirportCity and Mainport Rotterdam Development of Schiphol as 4rd hub in Europe Promotion as location for EDC’s and EHQ’s

Public framework ••••• SADC | 5/26/2019 | REVS (2009)

SADC Share holders 25%

SADC - Tasks Industrial business park development, sales and maintenance (SADC); International marketing, promotion and acquisition of the Amsterdam Metropolitan Area via Amsterdam Airport Area (AAA). Enhance cooperation amongst partners in the Schiphol region ••••• SADC | 5/26/2019 |

Business model SADC Business- case 1 SADC Aggregated businesscase 2 3 x y w z tn € Marketing and sales Business- case 2 € Founding entity Projectentiteit kavelverkoop Business- case 3 t0 > land value Realised land price increasement Unrealised land price increasment

Results of business park development ••••• SADC | 5/26/2019 | SADC

Airport business park Oude Meer Key figures (2010) Development 1989-1999 37 hectares 52 companies 2.360 employees 7

Airport business park Lijnden Key figures (2010) Development1999-2005 20 hectares 71 companies 1.135 employees 8

Schiphol Logistics Park Key figures (2012) Development and sales from 2012 31 hectars 1.5 hectare sold 1 company 9

Amsterdam Airport Area - members

Results of internationale marketing ••••• SADC | 5/26/2019 | Monitor REVS (2011)

Map

From mainport to metropolitan strategy Increased European airport-regions and city-region competition implies more than offering an industrial logistics site: integrating airport and region into a seamless metropolis. Adjust to new scale of Amsterdam Metropolitan Area Clustering of activities on a variety of business parks Focus on new coalitions for integration of airport and city

Example ACT Beyond logistics Multimodality Sustainability Up scaling Key clusters New coalitions ••••• SADC | 5/26/2019 | Titel

Focus on key clusters Vraaggericht werken op basis van 10 sterke clusters. Clusters hier met de klok mee: aerospace, IT, logistiek, perishables, health, fashion.

Challenges ahead.. Crisis in demand the real estate market Replacement market > new investment market Changing position of the developers Spatial-economic scale increase leads to demand for new institutional structures replacing the old ones? 26-5-2019