Online and Social Media for Set Newspapers

Slides:

Advertisements

Similar presentations

QR CODES. QR Codes – What Are They Quick Response Code 2-D Bar code Scanning the QR Code takes you to a website with more information. Video Website Blog.

Advertisements

Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.

Real Time Information.

Online Bengali Newspapers: A Comparative Study

A Women’s Magazine offering professional editorial,

What Makes a Good Ad?. Advertising  Goal A good ad will encourage consumers to remember the product.

Adapting to the Changing Media Landscape From newspaper to multi-media company.

By: Chukwunyere Omegbu BUSN111 Chukwunyere Omegbu Creating a Digital Future Business 111.

Promotional Item 1.Pick a promotional item: Print ad Web TV or radio commercial Junk mail Billboard Coupon Sample, etc.

Copyright © 2012 Pearson Canada Inc. Chapter 8 Print Media: Newspapers and Magazines 8-1.

Chapter 14 Advertising: The Art of Attracting an Audience

YOUR ONLINE CONNECTION Landlords Directory serving investors, business and personal needs.

Parts of a Newspaper. What is a newspaper? A newspaper is a publication that is printed and distributed, usually daily or weekly, and contains local news,

Using the Trivia Game Template Copy the PowerPoint presentation to your hard drive.Copy the PowerPoint presentation to your hard drive. Open the file.

Print slide 8,9,10 handouts.

8-1 Copyright © 2009 Pearson Education Canada CHAPTER 8 Print Media: Newspapers and Magazines.

What kind of media institution might distribute your media product and why? By Jess Knight Question 3.

About The Collegian The Collegian at Fresno State is an award winning student newspaper and students run newspaper that is distributed three times per.

1. An Idea “In order to create wealth, you must be the first with an idea. Then, you must be first to tell the world about that idea” Warren Buffett “…probably.

Broadsheet Newspapers

AS Media Studies. Historical Context  From the 1970s onwards, the UK newspaper market has been divided into three distinct sectors.  At the ‘top’ –

The Relative Importance of Newspaper Media Particularly as it relates to Advertising.

Why the News Ltd paywall is important in contemporary media? GAO Chen ( ) ZHANG Wenjing ( ) XUE Bai ( ) LIU Jie ( )

Extending your reach !. Extending your reach… Delivering your message to millions of online users Online traffic Our online services deliver your message.

Leicester Mercury Product Information 1. Key information At the heart of all local trade the Leicester Mercury is the connector between local consumers.

Mass Media Newspapers. What is a newspaper? It is a paper printed and sold daily or weekly with news, advertisements, articles about political, crime,

News as teenagers see it. Do you know the origin of the word “teenager”? “teenager”?

DAILY MAIL. The Daily Mail was founded by Alfred Harmsworth and his brother Harold Harmsworth. The Daily Mail is a British, daily middle market tabloid.

Contact Us: For more information on this or any other TownNews.com product, contact your Regional sales manager. Main TownNews.com Office:

Walk National Conference Marketing on a Shoestring Budget From the 2008 Walk Conference.

LOCAL REGIONAL NATIONAL. CHOOSE YOUR HOME EDITION.

Journalism Defined By Abi Rosales and Katie Young.

MEDIA INFLUENCES. WEBSITE RELIABILITY No one should assume that information on the Internet is accurate, timely, clear, and important. Many of us have.

Newspapers Chapter 11. Newspapers Newspapers can be relied upon where the message delivery goal requires daily frequency and broad local reach to consumers.

The Globe Audience: Nadbank 2007 (Released March/April 2008) The Globe and Mail : “Not your typical newspaper…leading the way in print and online”

Rhiannon, Phil & Francine (in spirit). Source Sponsored Links Search Engine result SEO.

Windows 2000 explorer magazineOnline Media Information.

Ken Potrock Secretary / Treasurer Orlando Economic Development Commission Orlando Branding Campaign One Year Check-In.

Parts of a Newspaper. What is a newspaper? A newspaper is a publication that is printed and distributed, usually daily or weekly, and contains world news,

Daily Circulation. Sunday Circulation Traffic History – unique visitors.

What is the mass media? newspapers radio television internet.

Community Newspapers Drive Results 5 Things You Thought You Knew About Community Newspapers.

Newspaper Time Capsule PROJECT. Welcome to The Newspaper Business You and your partner are the editors of a newspaper—just not from this decade. The date.

Kizi games: How to get rid of the bad affects of video games?

Your source for recycling markets! Buy! Sell! Trade! Scrap Iron & Steel Non-Ferrous Metals Paper Plastics Rubber Equipment And much much more!

Trade Fairs in Marketing Mix Germany

Newspapers Across Devices

H009/01 Media Today Annotated specimen assessment materials.

Print media Daniel Dingha AB70620.

Unit 5 task 1 By Kai Seraphin-Ryan.

What is a pay wall ? It is a system that prevents

Target your advertising with unique Family Print Newsletter

ASNE-Reynolds High School Journalism Institute

Targeted Video Advertising

Understanding Media Industries and Audiences: Newspapers

The Marketing Mix - Promotion

Chapter 14 Advertising: The Art of Attracting an Audience

New Media and Global Communication

Types of Ads Advantages Disadvantages Newspapers Magazines Radio TV

Unit 5: Marketing Knowledge Organiser 5 The Role of Marketing

Source Info Card Workshop in Ecosystem Ecology Insights into Climate Change: Past, Present, and Future First published in 1923, Time.

What is a pay wall ? It is a system that prevents

The Daily Mail and Mail Online Print and Online Presentation

The news in trouble Frances Cairncross.

Adding a Publication Entrepreneurship.

How story selection and treatment is influenced

Presentation transcript:

Online and Social Media for Set Newspapers

How Long has the Paper had a Website? 1999

How does the Website Relate to Print edition? The online newspaper is more accurate and up to date even though they have the same stories. The online newspaper can constantly refresh their news and update stories based on demands.

Sections of the Website On the Guardian website there is a section bar to take the reader to a page of their interest. But there aren’t as many sections as the Daily Mail so as to not confuse the older readers they target.

How does the Website Make Money? Asking for donations, sponsors and ads.

Numbers of Readers Accessing the Website 9 million print and online

What Social Media has the Newspaper got?

How does it use Social Media to its Advantage? The Guardian uses social media as free advertising for the issues of papers and makes a connection with readers via there phones, tablets and laptops.

What are the Business Benefits of Online/Social Media? It allows Guardian to see who their readers are and there interests so papers can be aimed at target market better and also allows free advertising.

How Long has the Paper had a Website? Launched in 2003, MailOnline was made into a separately managed site in 2006.

How does the Website Relate to Print edition? Both the online and the print, have the same story printed on the front. However, their presented differently, on the print May is made the focus and on the website Brexit and Brussels is the focus.

Sections of the Website It first opens up to the home page which shows political news, however, their other sections such as; sport, entertainment, Australia, Science, money, and Daily Mail TV.

How does the Website Make Money? Relies entirely on ads!

Numbers of Readers Accessing the Website 1,343,142 people

What Social Media has the Newspaper got?

How does it use Social Media to its Advantage? Using snapchat, they put ads between the snaps to earn more revenue, the put lots of celebrity gossip and redirect people to their sight to read more. Also, because you can send stories to other people it’ll probably increase the readership.

What are the Business Benefits of Online/Social Media? It allows Guardian to see who their readers are and there interests so papers can be aimed at target market better and also allows free advertising.