London 2012 Olympic & Paralympic Games Opportunities for Birmingham James Watkins – West Midlands Business Council

London Olympic & Paralympic Games 2012 the greatest show on earth, the 30 th Olympiad, starts at 7.30 pm, Friday 27 July, 2012; and finishes Sunday 12 August the greatest show on earth, the 30 th Olympiad, starts at 7.30 pm, Friday 27 July, 2012; and finishes Sunday 12 August Cultural Festival between Olympics and Paralympics Cultural Festival between Olympics and Paralympics Paralympics: Wed. 29 August – Sun. 9 September Paralympics: Wed. 29 August – Sun. 9 September

Scale of London 2012 Games International Olympic Committee (IOC) has 204 member countries International Olympic Committee (IOC) has 204 member countries International Paralympic Committee (IPC) has 160 members International Paralympic Committee (IPC) has 160 members 10,250 athletes anticipated at main Games 10,250 athletes anticipated at main Games 6,000 coaches and officials 6,000 coaches and officials 5,000 Olympic Family 5,000 Olympic Family 6,500 athletes and officials at Paralympics 6,500 athletes and officials at Paralympics 20,000 media 20,000 media 7,000 official sponsor representatives 7,000 official sponsor representatives 70,000 volunteers 70,000 volunteers 31 different venues 31 different venues 9 new venues, with 169,000 seats 9 new venues, with 169,000 seats 9.6 million ticketed spectators 9.6 million ticketed spectators Global audience of est. 4 billion. BBC TV is host broadcaster Global audience of est. 4 billion. BBC TV is host broadcaster Legacy – largest new park in Europe for 150 years Legacy – largest new park in Europe for 150 years

London 2012 Organisations Olympic Delivery Authority - ODA Olympic Delivery Authority - ODA the physical theatre the physical theatre London Organising Committee for the Olympic Games – LOCOG London Organising Committee for the Olympic Games – LOCOG the play or entertainment within the theatre the play or entertainment within the theatre

ODA Responsibilities Land assembly Land assembly Land remediation and preparation Land remediation and preparation Infrastructure Infrastructure Transport Transport Buildings – stadia; athletes village; media centre Buildings – stadia; athletes village; media centre

LOCOG Responsibilities Sponsorship – must raise £750 million Sponsorship – must raise £750 million Legal & Financial Legal & Financial Marketing & ticket sales Marketing & ticket sales Cultural programme Cultural programme Volunteering Volunteering Torch Relay Torch Relay Opening / Closing Ceremonies Opening / Closing Ceremonies Olympic village operations Olympic village operations Temporary venues and facilities Temporary venues and facilities Venue technology Venue technology Transport Transport Security Security Media Media Licensing & Merchandising Licensing & Merchandising The events The events Medical services Medical services Medal ceremonies Medal ceremonies

London 2012: UK-wide Opportunities Contracts & Tenders Contracts & Tenders Cultural Olympiad Cultural Olympiad Preparation / Training camps Preparation / Training camps Tourism & Hospitality Tourism & Hospitality Increase sports participation Increase sports participation Volunteering Programme Volunteering Programme

Tenders & Procurement for the Games Open, transparent, OJEU processOpen, transparent, OJEU process A few tenders already released – circulated informallyA few tenders already released – circulated informally Firms register interest now on and london2012.comFirms register interest now on and london2012.com

2012 Business Club Developed for the Games in Sydney, Manchester, Melbourne Developed for the Games in Sydney, Manchester, Melbourne National London 2012 Business Club – National London 2012 Business Club – Business Opportunities Network (BON) - Business Opportunities Network (BON) - for ODA and LOCOG contracts = approx £5 billion Proposal from DTI / emda will offer:- Proposal from DTI / emda will offer:- Advance notice of Tenders Advance notice of Tenders Newsletters Newsletters Networking events Networking events LEGACY - Training on tendering for other public contracts Training on tendering for other public contracts Advice on bidding for other major sports events Advice on bidding for other major sports events

Other Tender Opportunities The following Games-related opportunities will possibly be outside the scope of the official London 2012 procurement route, BON:- The following Games-related opportunities will possibly be outside the scope of the official London 2012 procurement route, BON:- Transport Improvements - £17 billionTransport Improvements - £17 billion Five Olympic London Boroughs – up to £2 billion???Five Olympic London Boroughs – up to £2 billion??? Stratford City - £50 millionStratford City - £50 million Sponsor Expenditure - £750 million?Sponsor Expenditure - £750 million?

Already Supplying the Olympic Movement W S Atkins, Birmingham W S Atkins, Birmingham Birmingham College of Food & Tourism Birmingham College of Food & Tourism Pinsents solicitors, Birmingham Pinsents solicitors, Birmingham Hycontrol Ltd., Redditch Hycontrol Ltd., Redditch Radford Ezynets, Worcestershire Radford Ezynets, Worcestershire Rojac, Black Country Rojac, Black Country Rural Productions Ltd, Tenbury Wells Rural Productions Ltd, Tenbury Wells Simworx Ltd, Black Country Simworx Ltd, Black Country Slick Seating, Redditch Slick Seating, Redditch H & E Smith Ltd., Stoke H & E Smith Ltd., Stoke Working with Olympic organisations gives:- 1) world-wide exposure 1) world-wide exposure 2) possible business from future Olympics and other international sports events

Cultural Olympiad The four-year Cultural Olympiad will start as soon as the Olympic Flame is passed from Beijing to London The four-year Cultural Olympiad will start as soon as the Olympic Flame is passed from Beijing to London Cultural Olympiad will include the Torch Relays and the Opening & Closing ceremonies Cultural Olympiad will include the Torch Relays and the Opening & Closing ceremonies Programme of events to be developed Programme of events to be developed New Trust Fund established - £35 million New Trust Fund established - £35 million

Advance Training Camps Explanation Explanation Process for bidding to become an authorised advance training camp published on the London 2012 web-site. Process for bidding to become an authorised advance training camp published on the London 2012 web-site. Birmingham – Birmingham – US Track and Field Team US Track and Field Team oChina?? o50 metre pool?? Test events in advance of 2012 – Test events in advance of 2012 – o Euro Indoor Athletics Championships, NIA, 2007 o UK School Games, Coventry, 2007 o World Wheelchair Basketball Championships, NIA, 2010

Tourism & Hospitality Impact of the Games – estimated £2 billion in UK Impact of the Games – estimated £2 billion in UK Draft London 2012 Tourism Strategy published Draft London 2012 Tourism Strategy published Domestic as well as overseas visitors Domestic as well as overseas visitors After, as well as before and during the Games After, as well as before and during the Games Birmingham – attractions & shopping Birmingham – attractions & shopping Much Wenlock, Shrops. – Wenlock Olympian Games Much Wenlock, Shrops. – Wenlock Olympian Games

Olympic Marks – Warning! Olympic Games and Paralympic Games are brands that belong to the IOC and IPC Olympic Games and Paralympic Games are brands that belong to the IOC and IPC These and others protected by Olympic Symbols etc (Protection) Act 1995; and the London Olympic Games & Paralympic Games Act 2006 These and others protected by Olympic Symbols etc (Protection) Act 1995; and the London Olympic Games & Paralympic Games Act 2006 See / use of Olympic marks, for details. Or page 42 of Be Part of 2012 See / use of Olympic marks, for details. Or page 42 of Be Part of 2012www.london2012.org

Summary 1)There ARE major opportunities for the West Midlands, and Birmingham, associated with the London 2012 Olympic and Paralympic Games 2)You have NOT missed the boat – only a very few Contracts let 3)Register now at and wm-london2012.com ! 4)However, lets be realistic, and not create over-expectation 5)But be pro-active - these are opportunities, not guarantees

Hand Outs London 2012 Prospectus Be Part of 2012 London 2012 Prospectus Be Part of 2012 Host City NewsHost City News West Midlands London 2012 Fact Sheet West Midlands London 2012 Fact Sheet A World-Class Sporting Region A World-Class Sporting Region

London 2012 Its possible to get business out of the London Games and improve your bottom line if you are a small and medium sized business in the West Midlands Good Luck