Marketing and Recruitment Plans

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Presentation transcript:

Marketing and Recruitment Plans Marketing & Communications and Undergraduate Admissions February 8, 2019

Overview Collaborative recruitment marketing approach Updated university image campaign Illinois recruitment campaign College partnerships Admissions communication Building our brand with prospective students

PNW Proud Campaign Billboards - IN

PNW Proud Campaign Print Ad example Billboard – Michigan City

Illinois student recruitment Billboards - IL

Billboard locations

Illinois Digital Campaign January – May 2019 Audience extension/mobile ads 28,050 impressions so far Targeted zip codes Reveal ads 20,085 impressions so far

College of Engineering & Sciences “The Stars Teach Here” Campaign

College of Nursing – new MSN Online campaign

Recruiting (Communication/Branding) Progressive print and e-mail campaigns through SLATE (Customer Relations Management System) Promotion of PNW as a distinct brand (year 2 – 60,000+ viewbooks each year) SAT/ACT name buys (last year 212,000 – similar target this year)

Building the PNW Brand Cold, warm, hot campaigns Transfer campaigns Admit campaign Sophomore campaign Special occasion campaigns Retention campaigns (through 1st year at PNW)

Special Occasion Campaigns

Picture Yourself at PNW Admissions Video Picture Yourself at PNW