Recruitment Advertising

Advertising Media Include: newspaper Internet television radio Additional media such as billboards or flyers are used by some businesses to obtain employment.

Media Advertising Statistics Seventy-five percent of job seekers read listings in newspaper editions Sixty percent of job seekers use the Web to view job posts Sixty percent of individuals combine newspaper searches with the Internet and/or another search vehicle

Media Advertising Statistics Almost 60 percent of job seekers also rely on other job-seeking means, such as: hearing about jobs from friends professional organizations agency placement Just under half of those who report using only one search method indicate they use newspaper classifieds this is double the percent of job seekers who say they only use the Internet

Newspaper Advertising Is the most common form of job posting Is becoming less popular as Internet posting sites are gaining popularity Involves the company writing a want ad to place in the classifieds section of the paper Is viewed as a more trustworthy source of finding employment than Internet advertising Want ads are a condensed version of a job description stating only the main points of a job and contact information. The cost of placing a want ad in a newspaper varies from paper to paper depending on the length of the ad and the amount of time it runs.

Tips for Writing a Want Ad Get to the point with job responsibilities be concise, but thorough Prioritize skills determine the skills for the position, rank them in importance and place them in the ad List the interviewer as the contact person BE HONEST

What to Include in a Want Ad Salary optional, but if the salary is low it could reduce the applicants who are in need of more pay list if there is an opportunity for growth Experience always put if experience is required Company description

Internet Advertising Is gaining popularity at a rapid rate Is a faster way of posting jobs Is able to be viewed 24 hours a day Is mainly used by companies which have a website Offers unlimited space for advertisements whole job descriptions can be posted rather than a want ad Some newspapers post their want ads on their website for viewing as well.

Cost of Internet Job Posting Sites Varies from site to site Is more expensive than in a newspaper Can be lessened by purchasing packages to post more than one job opening Popular Job Posting Sites: www.monster.com www.jobs.com www.careerbuilder.com www.jobfactory.com Individuals who are looking for jobs can submit their résumé to some of these sites to be matched with positions for a fee.

Radio & Television Advertising Is mainly used in small areas where the position is located Is not as commonly used as newspaper or Internet advertising methods Is used to fill an immediate or entry-level position Is often used to recruit part-time student positions