Chapter 2, Audience Analysis pgs. 27-41 Define audience analysis and the steps involved in preparing an audience-centered speech. Determine the demographic characteristics of “the school board” as an audience, Determine how to overcome potential indifference or hostility/opposition to your point of view (we need longer school days and years to be competitive in a world market). Develop a common-ground approach to your speech. Define These: Audience centered speech - Audience analysis – Demographic audience analysis - Common-ground Approach – Do Exercise 1 and Exercise 2 on the back of this page.