1.) How Did Wild Tonic® Begin?

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Presentation transcript:

1.) How Did Wild Tonic® Begin? A WILD QUIZ… 1.) How Did Wild Tonic® Begin? The Wild Tonic® story begins with an artist and her passion for innovation and creativity. Painter, Holly Lyman worked with beeswax, an ancient medium known as encaustic, for many years until she discovered the art of fermentation. One day, her love of painting with beeswax transformed into working with honey, another labor of love created by the bees. As with many creative endeavors that sometimes spill into other forms of expression, Holly unexpectedly found herself fascinated with a rare ferment known as Jun. This unusual ferment is steeped in mystery and closely guarded by those who are lucky enough to find it. She brewed with this magical living culture day after day until several years and brew experiments later, Wild Tonic® was born!

2.) How Does Wild Tonic® Jun Kombucha Differ From Other Kombuchas? A WILD QUIZ… 2.) How Does Wild Tonic® Jun Kombucha Differ From Other Kombuchas? Our authentic heirloom Jun SCOBY feeds on honey and is uniquely adapted to work with the host of bacteria, organisms and antimicrobial properties present in honey. The result of this fermentation is a delicious and health-advantageous drink that contains prebiotics, probiotics and amino acids, with a light and smooth taste. Jun is pleasing to the palate in comparison to traditional kombucha.

3.) What are the “health” benefits of Wild Tonic? A WILD QUIZ… 3.) What are the “health” benefits of Wild Tonic? Wild Tonic® is a “living” all natural alcohol loaded with prebiotics, probiotics, amino acids, vitamins and enzymes. Wild Tonic is also gluten free and low in sugar, calories and caffeine.

4.) What is Jun? A WILD QUIZ… A rare cousin of Kombucha, Jun is made by fermenting tea and honey with a SCOBY, creating a natural effervescence. The Jun SCOBY (culture) and Kombucha SCOBY look similar but thrive on completely different substrates. A Jun SCOBY is a distinct culture with its own benefits and unique flavor profile.

A WILD QUIZ… 5.) Why “Jun”? Jun is made with 100% pure honey produced from the pollen collected by honeybees. Honey allows for a smooth, clean taste that customers love. Even those who do not care for the taste of kombucha, will enjoy Wild Tonic®. Honey provides antioxidants, amino acids, vitamins, minerals and enzymes. In addition, honey is a natural source of energy and supports healthy digestion.

6.) What does SCOBY stand for? A WILD QUIZ… 6.) What does SCOBY stand for? Symbiotic Colony of Bacteria and Yeast

7.) How is Hard Jun Kombucha made? A WILD QUIZ… 7.) How is Hard Jun Kombucha made? Exactly the same way as our non-alc Wild Tonic®… Our Hard Jun Kombucha is just left to ferment for one month longer. There is nothing added to progress the fermentation.

8.) How Many Flavors are in the Wild Tonic® Family? A WILD QUIZ… 8.) How Many Flavors are in the Wild Tonic® Family? Wild Tonic® has 14 varieties to choose from (9 non-alcohol & 5 of the 5.6% ABV).

9.) Name our five Hard Jun Kombucha flavors. A WILD QUIZ… 9.) Name our five Hard Jun Kombucha flavors. Blueberry Basil Hoppy Buzz™ Mango Ginger Raspberry Goji Rose Tropical Turmeric

10.) How does Wild Tonic® get its effervescence? A WILD QUIZ… 10.) How does Wild Tonic® get its effervescence? The effervescence comes naturally from the fermentation process, neither products are force carbonated.

Overcoming Obstacles… Here are a few challenges you may encounter: Pricing Packaging High Volume of Competitors No Space in Set

Overcoming Obstacles… Here’s how you can overcome the aforementioned obstacles: While Wild Tonic® may have a higher price point – This gives the product higher margins than competitors leading to expansion of revenue The bottles may be bulky, but they are equally eye-catching and draw customers in The Kombucha category is dense, however, Wild Tonic® is the first in the sub-category of Jun Kombucha which has a much higher quality. Additionally, the “big dogs” suffer from out of stock issues while Wild Tonic® maintains consistency If a buyer states that they have no space in their set, use our key differentiators (noted in next slide) to prove Wild Tonic’s worth in their set

Key Differentiators… Made with Honey Naturally Gluten Free Low in Calories & Sugar Packed w/ Probiotics & Vitamins Unique Flavor Profiles Great Alternative to Ciders

Value Propositions… Wild Tonic® is a craft brew masterpiece We are innovators -- Beverage Industry Magazine’s “Innovative Product of the Year” Sustainable sourcing and hand crafted We are trailblazers -- Redefining the art of brewing Wild Tonic® is pioneering a new category for craft brew enthusiasts everywhere We are the FIRST “Hard Jun-Kombucha” on the market Wild Tonic® is a “living” alcohol with probiotics and beneficial acids Good Omen Bottling/Wild Tonic® is a 100% Woman-Owned Brewery

Wild Tonic is committed to supporting our partners! Partner Support… Wild Tonic is committed to supporting our partners! Personal Market Managers Local & National Campaigns Ride-Alongs Event Sponsorships Truck Wraps Cooler Wraps POS Support Monthly Promotional Programs

THANK YOU FOR BEING A PART OF THE WILD TONIC® FAMILY …